Peugeot Introduces New Brand Manifesto 'The Language of Attraction'

Peugeot introduced its new brand manifesto “The Language of Attraction” in the commercial featuring its new flagship, the new Peugeot 408.

The new brand manifesto of the Peugeot brand rönesansini; It expresses itself through “The Language of Attraction”, which is a combination of three brand values: “glamorousness”, “emotion” and “excellence”.

The new interpretation of the "glamorousness" of the Aslan brand was brought to life by the American creative agency Doner. This manifesto appeared in a commercial that was shown first in England and then in France. The commercial in question will be shown on mainstream television channels and digital channels in European countries from the end of December.

Artwork attracts us. Because they “talk to us”, but directly address our emotions, not words. Because what really attracts us in works of art is that they appeal to our hearts. That's why Peugeots aren't just made of metal and glass. It also embodies glamor, passion and a deep-rooted history. New models like the brand's new Peugeot 408 must be timeless and offer unexpected features with new silhouettes like this fastback design, a reflection of the creativity of the Peugeot teams.