Doğuş Otomotiv opened the doors of a brand new customer experience center in Istanbul's new center of attraction, Galataport. The experience center called Doğuş Otomotiv Plus offers a sustainable, digital and artistic perspective to the automotive world.
The automotive industry is experiencing the fastest and most radical change in its history. In addition to all the technological opportunities brought by the age, consumers also expect automobile brands to take steps for sustainability and the good of the planet. Doğuş Otomotiv also presents its visions for the future, sustainability and innovation, as well as the new models of the brands it distributes, at the Doğuş Automotive Plus Experience Center opened in Galataport, the new attraction center of Istanbul.
We offer added value to the automotive
Providing information about the customer experience center, Doğuş Otomotiv Chairman of the Executive Board and Chairman of the Board Ali Bilaloğlu said, “Galataport is a brand new value not only for Doğuş Group, of which we are proud to be a member, but also for our country. This value will be a very comprehensive center that will allow not only our world of culture and art, but also many other fields to meet and to develop new ideas. As Doğuş Otomotiv, we took our place in this center. We are at Galataport with a new experience center we call Doğuş Otomotiv Plus. With the phrase Plus in its name, we express our aim to add value to the automotive industry. Studies on innovation, sustainability and digitalization, which have become the corporate culture of both the brands we represent and Doğuş Automotive, will be shared with our visitors and different experiences will be presented.”
Doğuş Otomotiv offers a brand new customer experience with Doğuş Otomotiv Plus, which it put into service at Galataport. Located in Galataport, the new meeting point of Istanbul, the Customer Experience Center offers a brand new customer experience by blending the design language of the products of the brands it distributes in Turkey, the future goals of the brands with technology, art and a sustainable perspective.
In the center equipped with high technology, visitors can configure the cars they want on 3 giant screens. They have the opportunity to examine the cars down to the smallest detail with 3D glasses. Doğuş Otomotiv will exhibit the legendary models of the brands Audi, Porsche, Volkswagen and SEAT, as well as unique collection pieces from museums, in this showroom at certain times. Concept cars that only take the stage at fairs will also meet with car lovers in Turkey in this area. The experience center, where all kinds of information about sales and after-sales services will be provided, will serve 7 days a week. The first visitor to the showroom will be the Audi Q8 for a limited time.
Artistic touch to the world of cars
The sustainability approach, which has an important place in Doğuş Otomotiv's corporate culture, continues to be reflected in its showrooms. In addition to its brand collaborations, Doğuş Otomotiv Plus plans to share the projects and experiences it will develop with fine arts faculties, culture and arts foundations, associations or organizations with its guests, and to realize industrial vehicle designs made with recyclable materials. It aims to be a publicity center that shapes the future with workshops such as urban transportation projects where the use of electric and micro mobility will be included, and industry meetings.
Günceleme: 24/10/2021 13:34