Despite the Pandemic, the Giant Merger Created a World Brand

Despite the pandemic, the giant merger created a world brand
Despite the pandemic, the giant merger created a world brand

3 large Turkish companies operating in the high-tech heat treatment sector, which is used in the production stage of many areas from defense industry to aviation, from white goods to automotive, united despite the pandemic conditions and created the Alpha Metallurgy brand with new investments.

While Alpha Metalurji became the largest company with Turkish capital in the post-merger sector; It aims to reach a turnover of 3 million Euros by growing five times the sector, which has grown 10 percent on Euro basis.

At the same time, the Chairman of Metal Heat Treatment Industrialists (MISAD), ISO Assembly Member and Alpha Metallurgy Chairman of the Board, Koray Yavuz said, “After the merger, we will grow by 15 percent, five times the sector. With approximately 200 employees and 8 separate facilities, we became Turkey's largest commercial heat treatment company. Our goal is to create a new global brand in the rapidly growing sector all over the world ”.

While Turkey is moving towards a position where it can compete with the world in fields such as electric cars, defense industry, white goods and aviation industry; A global brand has also emerged in the heat treatment sector, where the materials used in these sectors are most needed in their production processes. Alper, İnsave Tamçelik heat treatment companies, the newest of which have been operating in the sector for approximately 25 years and the other two for 45 years, united despite the global adversities created by the pandemic and created the Alpha Metallurgy brand. With the merger, Alpha, the leader of the industry, will not only support Turkey's global projects, but also have a say in the world heat treatment market and in the Defense Industry Sector, which is strategically important for Turkey; will offer domestic and national solutions.

Making evaluations about the merger and also Chairman of the Board of Metal Heat Treatment Industrialists (MISAD), ISO Assembly Member and Alpha Metallurgy Chairman Koray Yavuz stated that the sector, which has reached a size of $ 165 million as of today, has a growth potential of around 3 percent in Euro basis. expressed. Reminding that Turkey has a 13.5 percent share in the world commercial heat treatment market of 2 billion dollars, Yavuz said, “While the sector in the world shrank, it grew in our country. Those who had problems in the supply chain in Europe due to the pandemic turned to us. After the merger, we will grow by about 15 percent at the rate of five times the sector. With our approximately 200 employees and 8 separate facilities, we became the largest commercial heat treatment company in Turkey. Our goal is to create a new world brand in the rapidly growing sector all over the world, ”he said.

Our post-merger capacity will lead 15 percent of the market

Yavuz said that after the merger, they have a capacity corresponding to 15 percent of the Turkish market; He emphasized that 3 Turkish brands that combine their potential will respond to the heat treatment needs of large projects both domestically and abroad with high-tech procurement methods. In the automotive, aviation and white goods field, Yavuz said, "We serve world giants such as Bosch, Ford, Valeo, Beretta, Iveco, Baykar, TAI (TAI), TAI MOTOR (TEI), Roketsan and contribute to the economy of our country." stated that they wanted to take part in the design, development and mass production stages.

Support to export

Drawing attention to the share of multinational brands in the heat treatment sector in Turkey, Yavuz said that the new capacity created by the size and technology of Alpha, which was established with the joint synergy of 3 different Turkish companies; He stated that with the support it will provide to Turkey's export leader sectors, it will also contribute to the increase in exports. Yavuz said that as of today, they will continue to increase their R&D studies, which they have been carrying out jointly with some universities and national projects, with the R&D Center they will establish in 2022.

New investments will increase employment by 30 percent

Alpha Metallurgy Business Development Director Utku İnan stated that they are currently operating in 8 different facilities located in Istanbul, Konya, Kocaeli and Tekirdağ in a closed area of ​​approximately 20 thousand square meters. TAYSAD and Çerkezköy Pointing out that they will increase their capacities with the commissioning of 15 thousand square meters of new areas in the Organized Industrial Zones, İnan said, “We have completed all of the international qualifications required for all our facilities and our newly planned investments and received our certificates. "We are working on our strategic growth plans for the next 5 years." Inan added that with the introduction of new investments, they will contribute more to the country's economy by providing an increase of around 30 percent in terms of employment.

Armin

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