The British automobile brand MG, of which Doğan Trend Automotive is the Turkey distributor, continues to rise successfully by increasing its concentration on electric vehicles, after it was acquired by Chinese Saic in 2007. The brand, which has a deep-rooted history of nearly 100 years, always responds to consumer needs and acts boldly in change, and exhibits a young and dynamic stance. Many of the first surviving, well-established brands to date have reached an important milestone with the sales of 2007 million vehicles outside of China since 1.
Playing a leading role in the popularization of electric vehicles in our country, MG made a rapid start to 2022, increasing its sales by 6 percent in the first 35 months of the year compared to the previous year. Aiming to increase its sales figures much higher with 3 new models that will join the family this year, MG will also step into the C crossover segment with the addition of MG2023 to its product range at the beginning of 4.
Founded in 1924 as Morris Garages and making significant contributions to the history of global motorsports in the following years, the MG brand is approaching its centennial. The automaker continues to make history with its high sales figures outside of its home country, China. MG's sales outside of China have exceeded one million since 2007. This accounts for about half of total MG sales. MG became “China's Single Brand Overseas Sales Champion” for the third consecutive year thanks to its strong research and development capabilities and strong market operations. This title is a strong testament to MG's global organization and brand equity built over the years.
Today, MG sells its vehicles in 84 countries around the world and is welcomed in these markets. The brand also has 6 million followers worldwide on social media and is loved by young consumers.
The brand that made Turkey love emission-free driving
Having set foot in our country with its 100% Electric model ZS EV, MG showed that it is one of the major players in the market with its rechargeable hybrid E-HS and gasoline ZS model. Playing a leading role in the popularization of electric vehicles in our country, MG achieved successful sales figures in 2021 under the umbrella of Doğan Trend Automotive. Making a rapid entry into 2022, MG increased its sales in our country by 6 percent in the first 35 months of the year compared to the previous year. Aiming to increase its sales figures much higher with 3 new models that will join the family this year, MG will also step into the C crossover segment with the addition of MG2023 to its product range at the beginning of 4.
MG ZS (EV): Global success
MG ZS makes a significant contribution to the 1 million non-China sales success. Thanks to its acclaimed design, high level of security, superior quality and clever pricing policy, MG ZS got off to a great start from the moment it entered the market. Especially in Europe, the all-electric MG ZS EV has become the benchmark in its class. The zero-emission SUV satisfied over 15.000 customers in its first year of sales and reached top positions in the UK, Norway, Sweden, the Netherlands and France. The 100% electric ZS EV, which is also very popular in our country, managed to become the 2021rd best-selling electric model after it went on sale in its first year in 3.
The MG ZS EV is also the first all-electric SUV in the B segment to receive a 5-star Euro NCAP award for its excellent level of safety. It also achieved a maximum of 5 stars in the Australian ANCAP safety rating. Apart from that, the MG ZS EV was named 2021 Family Electric Car of the Year by the Flemish Automobile Association (VAB) in Belgium and 2022 Car of the Year by Sweden's leading automotive magazine Teknikens Värld.
The MG ZS took first place in the SUV segment in Australia, Chile and several other countries in May 2022. Apart from this, the MG brand was among the top 18 brands in 10 countries such as Australia, New Zealand, Saudi Arabia and Qatar in the first quarter. Thus, users from all over the world could experience superior MG quality and driving pleasure.
Towards the next 1 million
MG continues its global growth without slowing down. This year, the MG4 Electric will be introduced to the market, filling the gap in the C crossover class. With its attractive design, spacious interior and impressive technology, the new all-electric crossover MG4 meets the high demand of global consumers for zero emissions and smart transportation requirements. The MG4 Electric is a strategic model for global markets in terms of MG's product move and will support the next 1 million overseas sales target.
Relying on SAIC Motor's superior engineering R&D team, the collaboration of numerous design centers around the world, and its global supply chain, MG applies the same global standards to every model. Almost all MG products meet stringent European standards such as REACH and E-MARK. With high security certifications and a standard 7-year manufacturer's warranty, MG provides customers around the world with superior customer satisfaction and an enhanced customer experience.