Will Google Receive the Interrupted Penalty from the Advertiser?

After the Competition Board imposed an administrative fine of 196 million 708 thousand 54,78 lira for Google yesterday, eyes turned to what kind of a move Google would make.

indicating that this type of advertising are very impressed penalty CRM Media Chairman Ramadan Fuck, "Starting November 1, Google is already 5 percent of the advertisements published in Turkey was taking legal transaction costs. He went with 5 percent and paid the fines. "This kind of penalties cause the advertising budget of the advertiser to decrease and therefore the turnover to decrease."

The investigation against Google Reklamcılık ve Pazarlama Ltd Şti, Google International LLC, Google LLC, Google Ireland Limited and Alphabet Inc. on the grounds that it "abused its dominant position in the general search market" was completed yesterday. Accordingly, with the decision of the Competition Board dated November 12, 2020, Google's “top of the general search results, by placing text ads with an indeterminate and intensive advertising quality, making it difficult for the organic results that do not bring advertising income to them in the content services market, Violated the Law on the Protection of ". In this context, the Board decided to impose an administrative fine of 4054 million 196 thousand 708 Turkish lira to the said undertaking. Stating that Google is a global platform, CRM Media Chairman of the Board Ramazan Becer said, “Google does not make country-based decisions. "He does not take a step back, as every decision he makes will bind all countries." If you opened an office in Google Turkey, which would also set a precedent for other countries that record would start such a practice Fuck "If the income tax in Turkey or if the term-to speak to kneel, since you'll need to have the same application in all countries, I think it will end this tension," he said .

"The advertiser pays 15 percent withholding"

Google opens office in Turkey can not be said of the 15 percent withholding tax also noted Fuck received from advertisers, "Google does not see any harm with these sanctions. 100 TL of 15 TL of advertisement is paid as withholding tax and 5 TL as legal transaction cost by reducing the advertisement. Thus, the budgets of advertisers are decreasing ”. Noting that there are millions of companies and people selling domestic and international sales on social media channels, Becer said, “Advertising budgets are being cut. When budgets are cut, turnover falls. In this way, it gets harder for our country to grow ”.