Hyundai Motor Company attracted all the attention by increasing its value by 18 percent to Interbrand, the world's most respected brand research organization. Increasing its brand value to 2023 billion dollars for 13 consecutive years in Interbrand's 'Best Global Brands 20,4' ranking, Hyundai ranked 100nd among the top 32 brands. Hyundai's intense electrification attacks and future mobility vision also became an important criterion in increasing brand value.
While Hyundai leads the electrification revolution of the automotive industry with agility, it stands out as an important alternative in both the American and European markets, especially with its two retro-futuristic EVs, IONIQ 5 and IONIQ 6 models.
Hyundai aims to continue this momentum by meeting market expectations with a larger flagship electric SUV model in 2024. Hyundai also continues to work on hydrogen high-performance vehicles with the N Vision 74 concept, which inherits the design and spirit of the Pony Coupe.