The largest organization in the Turkish pet industry, the International Pet Products, Materials and Accessories Suppliers Fair (Petzoo) will be held at Istanbul Expo Center between 9-12 October 2024.
The fair, which brings together the pet products and services sector, hosted approximately 2023 thousand local and foreign visitors in 50. While a 5% growth has been recorded in the global pet products, materials and accessories sector in the last 150 years, Turkey's high performance in this field attracts attention. Turkey, which aims to exceed the bar of 2025 million dollars in exports and 500 billion dollars in total in the pet products sector in 1, is increasing its investments. Turkish companies that want to get a bigger share from the pet products and services sector, which has become a giant market of approximately 300 billion dollars worldwide, are turning to exports.
Petzoo, the locomotive of the pet industry
Petzoo, Turkey's largest pet products fair brand, is the most important platform that brings together the sector, which is rapidly advancing towards becoming an industry with new investments. Petzoo, the first international fair for the pet industry, has hosted approximately 2012 thousand local and foreign visitors since it started being held in 250. As the largest commercial platform of the sector in our country, Petzoo offers great opportunities for Turkish companies that are interested in exports, want to grow, take part in the international market, establish global collaborations, and promote their brands and products. Our companies develop international connections at the fair, establish contact with buyers and sellers from various countries, and contribute to the increase in Turkey's export volume by opening up to global markets.
“Turkey is now an exporting country”
Emphasizing the importance of the Petzoo fair in terms of the development of the pet products industry, Petzoo fair organizer National Fuarcılık General Manager Selçuk Çetin said, “Petzoo, the meeting point that brings the national and international pet products industry together, is an organization focused on market expansion, sector development and export increase. Turkey's brand Petzoo is now known in many countries of the world. The Turkish pet products industry continues to develop by increasing technology and facility investments every day. Domestic products and services have dominated the Turkish market, which was almost entirely dependent on foreign branded imported products in the past, and have even begun to have a say abroad. Today, all kinds of products and services related to pets can be produced in Turkey. In addition to the number of stores and clinics opened in the pet products sector in Turkey in recent years, the variety of products and services has also increased significantly. “I believe that we will become a brand country and a big industry in the pet industry in the near future.” said.
Stating that the participating companies were very pleased with the fair, Çetin said, “There is a high demand for the fair, which we will hold in an area of 2024 thousand square meters for 30, and we already have very few places left. Last year, at the fair, companies and brands had the opportunity to introduce their products and services to visitors from 120 countries. We expect more interest with the special promotional activities we carry out abroad this year. “The figures are an indicator of Turkey's potential and the globalization of the sector.” said.
“The pet industry has become a giant market”
Evaluating the rapid growth and increasing market volume of the pet products industry in recent years, Çetin said, “While many business lines were in a difficult situation during the pandemic process, on the contrary, one of the ones that grew the most was the pet products industry. While the average annual growth rate in the Turkish pet products and services market was around 15 percent, this rate increased up to 50 percent during the pandemic period. Because people who had to spend more time with their pets during the pandemic period focused on their needs. The pet products industry has become a giant market worth $300 billion today. While total consumer expenditures in Turkey are approaching 1 billion dollars, 250 million dollars of it comes from exports. Approximately a thousand companies operate in the sector, which exports food to 105 countries and cat litter to 120 countries. We predict that exports will increase to 2025 million dollars by the end of 500, with the search for new markets. Our industrialization drive is growing day by day. "Of course, the biggest contribution here is made by the Petzoo fair." said.
“Everything About Pets” At Petzoo Fair
Approximately one in 10 homes in Turkey has a pet. Our friends at home are literally part of the family, so products and services for them are an absolute necessity. It is possible to find everything pet owners may need at the Petzoo fair, where the most up-to-date products and services for many different types of pets, especially cats, dogs, birds and fish, are exhibited. The fair offers a wide range of products such as food, feed, toys, hairdressers, cosmetic care products, health-supporting products, cat litter, aquariums, cleaning materials, clothes designed for pets, accessories, as well as services such as special accommodation for animals, hairdressing, care and transportation. is offered to visitors. Innovations brought by technology not only make the lives of pet owners easier, but also increase the comfortable life span of our pets by improving their quality of life and health. In addition, during the fair, in the seminars held with the participation of experts in their fields, the mistakes we think are true about our pets, faulty practices, tips about their care, up-to-date information and various suggestions are shared.
Pet industry in numbers
*The total size of the pet product and service industry in the world has reached around 300 billion dollars. The food market alone in Turkey has reached a figure of 2 billion TL.
*Today, there are more than 10 million pets in Turkey.
*Approximately 10 thousand pet stores and 5 thousand pet clinics, as well as animal farms, shelters and pet hotels operate throughout Turkey.
*In Turkey, 10 factories, nearly 1 thousand companies, large and small, operate as producers and importers of cat and dog food.
*Turkey exports food to 105 countries and cat litter to 120 countries.
*Turkish pet products and services industry is growing approximately 8 percent every year.