Search Engine Optimization has become strategic for brands. Brands that want to increase their visibility in the digital world and grow their customer base focus on SEO. According to data shared by global SEO platform Ahrefs, 68% of online experiences start with a search engine. While 99.4% of users click on the search results on the first page, the top three sites in the ranking of Google search results receive 54,4% of all clicks, and site owners can convert their visitors into customers. So much so that, according to 60% of digital marketing professionals, Search Engine Optimization (SEO) searches are at the top of potential sales sources, while companies that rank higher in search engines by supporting their websites with SEO-oriented content can scale their growth in this way.
Kerim Atasu, Director of Digital Agency Clicks'us, a digital performance agency, said that digital marketing and SEO have become strategic for companies of all sizes. Stating that they established the Clicks'us Academy platform to guide everyone who is in the digital world or who wants to step into this world, Kerim Atasu evaluated the SEO practices that have become strategic in the competition of brands today.
“SEO is considered as an industry”
Kerim Atasu, Director of Clicks'us Digital Agency, a digital performance and SEO agency that guides brands in the digital world with 360-degree SEO services, pointed out that the competition between companies in the digital world is increasing day by day, and is looking for ways to stand out in digital with digital performance applications such as Search Engine Optimization (SEO). He stated that brands see digitalization as the fastest way to reach customers.
Emphasizing that SEO is now being considered as a sector in itself, Kerim Atasu said, “With the development of search engines and search technologies, companies started to develop digital brand strategies. This is based on digital marketing and SEO (Search Engine Optimization). Playing a key role in the competition in the digital world, SEO carries brands to the top in the digital world, increases digital visibility and positively affects web traffic. With SEO, brands can reach potential customers much more easily and stay one step ahead of rival brands.
“SEO is like a magic formula”
Pointing to the importance of SEO in terms of the rankings of the website, Kerim Atasu gave the following information: “Improving organic search engine results is like a magic formula. It is possible to improve search engine rankings through practices such as keyword research, SEO compatible content, and technical SEO. For this reason, SEO is not only for brands that do not have a digital presence; It has become strategic for companies of all sizes, from conglomerates to startups, from e-commerce brands to global ventures. If a brand wants to exist digitally, it needs SEO. If you don't optimize your website or content for SEO, you will lose your organic visibility and market share. For this reason, SEO is an important area for companies to grow. ”
They create gradual strategy plan for SEO
Kerim Atasu, one of the founders of Clicks'us Akademi, emphasized that by analyzing the digital presence of brands, they gradually offer a consistent strategic plan for SEO. In this context, he said that they offer SEO trainings for those who want to pursue a career in the field of SEO, and that the academy guides everyone who wants to step into SEO and is curious about the digital agency approach.
Internship opportunity for those who want to make a career in digital
Expressing that they focus on the creative and educational aspects of the digital agency world as well as the fun dynamics of the digital agency world at Clicks'us Academy, Kerim Atasu concluded his words as follows: “Digital marketing strategies determine the presence of brands in the digital world. As Clicks'us Academy, we have prepared a special training program for SEO, which is at the top of these strategies. At the end of the training, we are planning to provide internship opportunities at Clicks'us Digital and within our business partners for those who want to continue their career in the digital field. We also convey the know-how of an experienced digital agency to the participants. Those who attend the certified SEO training we offer with Clicks'us Academy Discord Server, which focuses on continuous learning and development, can perceive the algorithms of search engines. He specializes in keyword analysis, creating SEO-friendly content, interpreting analytics data, and strategies to drive traffic to the website.”