Podcast, an audio digital content format, is gaining more and more attention around the world. Studies show that 16% of internet users between the ages of 64-21,4 listen to podcasts on a weekly basis, while the average daily listening time in the third quarter of 2022 is 1 hour and 2 minutes.
The podcast, which is defined as a digital audio file prepared to be downloaded over the internet to a computer or mobile device, usually presented as a series and where new episodes can be accessed automatically by the subscribers, is making an impact in the digital content world with its increasing popularity all over the world today.
Parallel to the increase in digitalization and internet accessibility globally, the interest in digital content types in various fields such as information, ideas and news is increasing, and podcasts have attracted more attention in this field, especially in recent years. Research indicates that by the third quarter of 2022, podcasts now reach 3 percent of people aged 13 and over in the United States. This represents a 18 percent increase compared to the third quarter of 2021, more than triple the reach in 3.
Global interest in podcasting is spreading
Research results prepared by Meltwater for We Are Social indicate that 16 percent of internet users between the ages of 64-21,4 listen to podcasts on a weekly basis, while Brazil is the country with the most podcasts (16 percent of the population aged 64-42,9). stands out as. Indonesia (40,2 percent), Mexico (34,5 percent) and Sweden (30,5 percent) follow Brazil, respectively, while Japan (4,1 percent) listens to podcasts the least among the countries included in the study. According to the same study, one in five internet users of working age (21,2 percent) now say they listen to podcasts every week and spend an average of 1 hour and 2 minutes a day listening to increasingly popular audio content.
Data published by Edison Research, on the other hand, shows that gender equality in the podcast audience is balanced day by day. According to the data obtained as a result of online interviews with 18 female participants over the age of 1,567 in the USA, the rate of female listeners who listened to podcasts at least once, while it was 2017 percent in 37, has reached the level of 2022 percent in 56. According to this data, as of 2022, 52 percent of podcast listeners are men and 48 percent are women.
Researches revealing the effects of the podcast on the global economy indicate that podcast revenues exceeded $ 2021 billion for the first time in 1 and reached approximately $ 70 billion, increasing by more than 1,5 percent that year. The ongoing upward trend is expected to reach $2 billion this year and double in 2024.
Poddy will shine a light on the future of podcast listening habits
Poddy, a brand new and polyphonic podcast platform, which was founded in London and developed by two Turkish entrepreneurs to create a global platform where everyone can make their voices heard freely and in any language, offers innovative experiences to podcast listeners in Turkey. Continuing to increase its user base since February 24, 2023, when it was launched, Poddy has the distinction of being the only one in the world with the privileged features it offers.
Evaluating the global interest in podcasts and the future of podcasts and Poddy, Poddy CEO Cüneyt Göktürk said, “In parallel with the increasing interest of individuals and brands in digital content all over the world, podcast content has also started to create a special area for itself, attracting a large global audience. started to be followed. While the data showing this increase in numbers show us that podcast will reach a larger audience than ever before, we think that podcast should be able to become a more advanced content format. The data we frequently encounter in our research underlines that listeners establish a sincere bond with the content producers they listen to. In essence, we implemented Poddy with this perspective. Poddy, which we have developed with interaction functions that are not available on any podcast platform before, goes beyond being a platform where only the narrators appear, and is a digital application where the listeners can be seen and heard by recording both their likes, comments and 60-second micro podcasts, which we call 'podcaps'. With this feature, it is a first in the world. Because the factor of being a 'multi-audio podcast platform', which enabled the podcast to exist on an interactive platform, which had an impact on the emergence of Poddy, had not been developed until today. In this context, Poddy has a format where audio content, namely podcasts, can create interaction between the producer and the listener, just like on platforms where text, visual and video contents are partially or completely produced/shared. We believe that Poddy, which is the first and only in the world with the benefits it offers, will host all parties in the podcast ecosystem and will open the door to unique experiences with its new features that shed light on the future of the podcast world.”