Guillaume Wisselmann is the new General Manager of Euromaster, which provides tire and vehicle maintenance services in 50 cities in Turkey under the umbrella of the Michelin Group.
Wisselmann started his duty as the new general manager of Euromaster in Turkey as of September.
Wisselmann, who aims to strengthen the service quality and franchise system by carrying the experience gained in Michelin's operations in France and Australia to Turkey, stated that it aims to benefit from the transformation of the digital and electric vehicle automotive market.
Wisselmann started working as a client manager at Michelin France in 2016. After serving at Michelin Australia as Director of Market Intelligence and Pricing for Australia and South East Asia, Wisselmann continued his work as Venture Leader at Michelin France.