According to the 2023 results of the "World's Most Valuable Brands (Best Global Brands)" research conducted by Interbrand, Toyota is once again the world's leading brand. became the most valuable automotive brand. Toyota's brand value increased from 59 billion 757 million dollars to 64 billion 504 million dollars.
Factors such as the company's solid financial performance, perception of reliability and quality, innovative products and services, and sustainability-oriented approach were effective in Toyota's success. Toyota is taking important steps for an environmentally friendly future with its investments in electric and hybrid vehicles.
After Toyota, Tesla ranked second ($66,2 billion) and Mercedes-Benz ($58,8 billion) ranked third.
The world's 10 most valuable automotive brands are listed as follows:
- Toyota ($64,5 billion)
- Tesla ($66,2 billion)
- Mercedes-Benz ($58,8 billion)
- BMW ($55,2 billion)
- Volkswagen ($51,9 billion)
- Honda ($47,7 billion)
- Hyundai ($45,7 billion)
- Audi ($44,6 billion)
- Nissan ($43,8 billion)