Musixen has released the user scorecard of the rapidly rising stream music market in Turkey. Stream music, which is one of the most important income sources of the global music market today, is increasing its popularity with rich, different and alternative content together with changing consumption habits. The players of the market respond to the expectations of digital music producers and consumers by mediating artists, musicians or venues operating in the field of music, entertainment and performing arts to meet users via the online application. Platforms that distinguish themselves from each other with features such as song recommendation, automatic playlist customization, artist diversity, user-friendly applications, high interaction climate; It also differentiates itself in the ecosystem by integrating next-generation technologies such as virtual reality (VR), augmented reality (AR), hologram concerts for streaming live music videos.
Most preferred type of acoustic
Musixen, which currently has 320 thousand active users, 15 thousand registered artists, 1,7 downloads and a total of 75 thousand publications, has an average of 205 hours of daily broadcasting, while the number of songs performed by musicians corresponds to 2022 million for 1,2. The distribution of 5 different artist broadcasts by music type is acoustic, pop, slow, Turkish art music, arabesque, rock and electronic, respectively. When the most broadcast days and hours are analyzed, the result is between 500 and 20.00 hours on Wednesdays and Fridays. The most popular day and time of the live broadcasts with the participation of 22.00 thousand unique users is the 520 – 20.00 slice on Saturday.
82% of users are from Generation Y and Z
According to the demographic results of the platform, 42% of Musixen users are female, while the proportion of male users is 58%. When we look at the distribution of users by age, it is seen that 50% of the users are between the ages of 25-34. This rate is followed by users between the ages of 32-18 with 24%. 14% of users are 35-44, 3% of users are 45-54 and 1% of users are 55 and over. So unsurprisingly, stream music consumers are mostly generation Y and Z.
Focusing on growth in Africa, Latin America, Europe and the Middle East until the end of 2023 with the globalization expansion, and turning its face to North America for 2024, Turkey leads the way with 79% in the distribution of Musixen users by country. Azerbaijan 7%, Germany 5%, Nigeria 3%, France, Netherlands and Mexico 1%, other countries follow Turkey with 4%.
Digital music producers generate the most revenue on Wednesdays and Thursdays.
While various legislative changes are being made to recognize the rights of digital music producers all over the world, Musixen is developing different instruments to meet the needs of artists for the democratic distribution of income. Currencies in the application called 'diamonds' can be purchased by users. Users can send digital gifts to artists during broadcasts with the diamonds they purchase, and a significant portion of the revenue is transferred to the artists.
Musixen, which reached 2022 million installs in total by winning 650 thousand new installs in 1,7; He said "hello" to 130 new members this year and received applications from 8 thousand new musicians. 3 of the 900 thousand musicians approved by the music coordination team of the platform met with users by broadcasting. Ambitious to reach 4 million users and more than 50 thousand musicians for a stronger first entry and expansion into foreign target markets, the platform has made a name for itself in Turkey with its quality content and quality interaction climate. YouTubeReady to print among global giants such as , Instagram, Spotify.