Üsküdar University Neuromarketing Department Head Dr. Lecturer Selami Varol Ülker evaluated the impact of digital platforms on consumer behavior.
Dr. noted that in the first quarter of 2020, when the pandemic manifested itself on a global scale, the growth in e-commerce in the USA was achieved as much as in the previous 10 years. Faculty Member Selami Varol Ülker said, “However, it is anticipated that this rapid growth experienced during the pandemic period will continue today and in the future, when the social impact of the pandemic has begun to decrease.” he said.
VIRTUAL REALITY (VR) TECHNOLOGY OFFERS NEW POSSIBILITIES FOR SHOPPING
Stating that it can be claimed that the leading technology in online shopping today is virtual reality technology, Dr. Lecturer Selami Varol Ülker said, “The retail e-commerce sector can benefit from virtual reality technology-based solutions in various ways. In addition to traditional 2D digital environments such as websites, the spread of virtual reality (VR) technology and the relative ease of accessibility of related devices offer new opportunities for shopping in the digital environment. One of the application areas where virtual reality exists in business life is considered shopping and especially retail. Providing consumers with a more interesting shopping experience, effectively managing the processes leading to sales, saving time and money for both the institution and the customer, and increasing brand awareness and loyalty can be listed as the prominent opportunities of virtual reality.” said.
Dr. Faculty Member Selami Varol Ülker explained that the prediction that these technologies will reach 2027 billion 2 million users in 593 confirms the investment made by large companies in the retail sector in the field.
