Leader of the Turkish Automotive Market: Fiat

Fiat, which was the market leader in automobile and light commercial vehicle sales last year, continued to be the most preferred brand in August. Brand, August 13 thousand 469 units of automobiles and light commercial vehicles performing sales accounted for 22 percent of the automotive market in Turkey. Fiat Egea Model Family became the best-selling cars of their class in 3 different categories with sedan, hatchback and station wagon body options in the compact class.

With the goal of everyone to have access to comfort, safety, technology and design, the Fiat brand continues its successful sales performance in 2020 as well. Being the leader of the automobile and light commercial vehicle total market last year and in the first 8 months of this year, Fiat became the most preferred brand both in the total and in the automobile market in July and August. Fiat brand in August alone 13 thousand 469 units of automobiles and light commercial vehicles in Turkey performing sales accounted for 22 percent of the automotive market. Fiat Egea maintained its top position in August.

Since its launch five years, Turkey's most preferred car in which Egea in August, has achieved 5 percent market share by 8 thousand 127 units sold. During this period, Fiat's light commercial vehicle sales were realized as 18.3 units. While the high performances of Doblo and Fiorino, as well as Egea, were the most important factors in Fiat's sales success, the share of domestic production in the sales of the brand was 5 percent.

Interest in Fiat Egea Hatchback grows with each passing month

Brand Director evaluating Fiat's successful performance in 2020 Altan Aytac“After last year, we are pleased with our leadership in the passenger and light commercial vehicle market in 2020, as well as being the most preferred brand in the automobile market in the last two months. In 2015, when we launched the Egea model, we said, “A good car should be accessible at the same time”. The trend towards new vehicle ownership has increased during the pandemic. We have stood by our customers throughout this process. We responded to the demand with our models suitable for different needs, our accessibility and the solutions we produced in accordance with the requirements of the period. At this point, the satisfaction of our customers with their vehicles and the high recommendation rates after their experience are very valuable to us.

In addition to the high demand for the Egea Sedan model, there is also a great interest in our Egea Hatchback model. The total sales figure of Fiat Egea, which has been the most preferred automobile in Turkey for the last 5 years, has approached 230 thousand units since the day it was put on sale. Our experienced and competent dealer organization also plays an important role in the success of Egea and the Fiat brand, which set a new record this year. We would like to thank all our dealers who successfully represent the Fiat brand all over Turkey and work for the satisfaction of our customers.”