SWM Motors Grows with Domestic Production in Türkiye
SWM Motors, is taking a remarkable step in the automotive world with its entry into the Turkish market. Established as a joint venture between ATMO Group and Urzema Holding Urzat Automotive Inc., aims to contribute to the automotive industry with domestic production by starting production activities in Eskişehir Organized Industrial Zone. In this context, the first Chinese SUV model to be assembled in Türkiye SWM G01 Pro attracts attention.
Eskişehir: A Strategic Production Center
SWM Türkiye Commercial Director Burak Azmanoglu, explained the reasons behind choosing Eskişehir. After long-term feasibility studies, the importance of Eskişehir in terms of Turkey's automotive history was taken into consideration. Azmanoğlu stated, “It is a great pride for us to manufacture in Eskişehir. Our G01 Pro model will be a turning point for our brand with its technology and domestic production feature.”
Urzema Holding CEO's Vision
CEO of Urzema Holding Murat ErtasHe emphasized that Eskişehir stands out with its industrial culture, logistic advantages and qualified workforce. “This investment is a strong indicator that the automotive industry in Eskişehir will revive. The facility to be established will not only be a production area; it will also be a technology and innovation center,” he said.
Annual Production Capacity and Targets
SWM Türkiye has increased its production capacity annually 25 thousand units However, it is planned to increase this figure in line with demand. In the first stage, SWM G01 Pro model will be produced and this model will be offered to the Turkish market with its innovative interior design, engine-transmission options and technological equipment. Azmanoğlu stated that “the partnership process that started in the second half of 2023 is progressing rapidly” and said, “We aim to introduce the first domestic G01 Pro model to the consumer in the fall.”
Export Objectives and Strategies
The facility in Eskişehir is being established not only for the domestic market but also for export-oriented production. ATMO Group, which currently operates in the Balkans and Europe, aims to position Türkiye as a regional export hub. This strategy offers a great opportunity for both the domestic and international markets.
Dealer Network Expands
After SWM Türkiye's production decision, there has been a significant increase in dealer demands. Burak Azmanoğlu expressed his growth goals by saying, "Our goal is to work with visionary dealers who can maintain quality service. We plan to double our dealer network by the end of the year." This will strengthen SWM's presence in the Turkish market and offer a wider range of services to consumers.
The Future of Electric Vehicles
Urzema Holding CEO Murat Ertaş stated that Eskişehir’s infrastructure, supply network and qualified workforce were decisive in the investment decision. “In this city, not only production but also innovation will be done. Many models, including electric vehicles, will be assembled here. Eskişehir will add value to us and we will add value to Eskişehir,” he said. This is considered an important step that will enable electric cars to find a wider market in Türkiye in the future.
In Conclusion, SWM's Impact on the Turkish Market
SWM Motors’ domestic production move in Türkiye stands out as a development that will support not only the automotive sector but also economic growth. The facility to be established in Eskişehir will increase both domestic production and exports, which will increase Türkiye’s competitiveness in the automotive industry. SWM aims to reinforce its leadership in the sector by offering innovative solutions at every stage of this process in collaboration with ATMO and Urzema Holding.
