Although Metroid Prime 4: Beyond doesn’t have an official release date yet, an advertising glitch at London’s Oxford Circus tube station has caused quite a stir in the gaming world. The billboard, which stated “out now,” rekindled expectations for the game’s imminent release and quickly spread on social media.
Ad Error and Reactions
This billboard detail shared by Nintendo fans on social media sparked new rumors about the game's expected release, while also raising questions about the company's promotional process. The photos shared by Reddit user 'orchestar' confirmed the location and details of the advertisement, and quickly gained a lot of attention, causing players to flock to the area.
The most talked about claim among fans is that the ad was originally supposed to be overlaid with the words "coming soon" but that overlay was accidentally removed. The Metroid Prime 4 ad, which was juxtaposed with posters for other upcoming Nintendo games like Donkey Kong Bananza, further fueled this speculation.
It is known that advertising in one of the busiest parts of London, such as Oxford Circus, means costs of thousands of pounds per week. Although this figure is not significant for a giant company like Nintendo, such a simple mistake has caused humorous comments on social media. Some users described the situation as “Nintendo’s expensive surprise”.
There has been no official statement from Nintendo regarding this advertising fiasco yet. However, this development has excited fans who are eagerly awaiting Metroid Prime 4: Beyond. Players continue to wait for a clear announcement from Nintendo regarding the release date.
