China-based e-commerce giant TEMU has officially entered the Turkish market with its operations base in Istanbul. The company is preparing to change the balances in the e-commerce sector with its new model that provides local invoicing, fast delivery and tax advantages. According to the announcement made on Thursday, June 19, 2025, the platform stands out with its promise of “delivery in 1 business day”.
Order and Invoice Process Will Be Managed from Türkiye
According to the news on the CNBC-e website, TEMU will switch to a billing process with a Türkiye-based company in the last quarter of 2024 and will now offer its users Local payment and billing convenience This important change will now see payments made through a structure established in Türkiye instead of Ireland. This step will increase the company’s compliance with Turkish regulations and is considered a strategic transformation in terms of integration with the tax system.
Delivery with Local Warehouse and Tax Advantage
Thanks to the logistics center established by TEMU in Türkiye, orders can now be sent directly will be shipped domesticallyThis strategic move eliminates high customs duties while also reducing delivery times. Downloads up to 1 business dayThe company had previously attracted attention with similar logistics investments in the US and Europe.
TEMU, which supports its entry into the Turkish market with aggressive campaigns, received its first order free shipping and discount opportunities The promotional activities carried out with the message "We are now in Turkey" on mobile applications and social media platforms aim to increase the brand's awareness in a short time.
Competition in the E-commerce Market Will Intensify
TEMU’s rapid and localization-focused initiative in the Turkish market is preparing to both improve user experience and create a strong competitive environment with its local and global competitors. Especially “1 business day delivery” and local payment infrastructure can create a new standard for Turkish e-commerce users and change the current balance in the sector.
