İZMAR stores, which were launched by İzmir Metropolitan Municipality (İBB) with the mission of bringing the public together with safe and affordable shopping, now provide İzmir residents with economical access to their basic need of water with “Gel Al” water sales points. In these points where İzmir Water, Şaşal Water and Badem Water brands produced by İBB’s subsidiaries are gathered under one roof, 19-liter demijohn water is offered for sale for only 40 TL.
Affordable Water with Local Production of IMM
İZMAR (İzmir Tanzim Satış Piyasasi) stores, established by İZTARIM AŞ under the leadership of İzmir Metropolitan Municipality Mayor Dr. Cemil Tugay, have taken an important step to meet the need for water as well as basic food products. At the İZMAR Gel Al water point, which has been put into service in the Menemen Ulukent branch of İZMAR, İzmir Su, Şaşal Su and Badem Su branded demijohn and pet waters produced with the assurance of İBB are offered to the people of İzmir at well below market prices.
Especially in this period when the prices of bottled water have increased to 185 TL, the people of Izmir can bring their empty bottles of Izmir Water brand to IZMAR Gel Al points and buy a full 19-liter bottle of water for an incredible price of only 40 TL. This application allows the people of Izmir to meet a basic need in a much more economical way. The IZMAR Gel Al points, which have attracted great interest since the day they were opened, also bring satisfaction to the citizens. The people of Izmir express their happiness for being able to buy this quality water, which has become a symbol of the city, at an affordable price.
The Target of Production and Dissemination in Hygienic Conditions
Tamer İşleğen, Deputy General Manager Responsible for İZMAR Markets, stated that they have offered İZMAR Gel Al points to the service of the people of İzmir at a time when water prices have reached record levels, and said, “We have established our first gel al point in our second center, Ulukent branch. Here, we continue to provide our citizens with a gel al water service for only 40 TL. All of our water is produced in subsidiaries of İzmir Metropolitan Municipality with its own resources. We have provided our citizens with access to affordable water under completely hygienic conditions. The gel al point will soon be serving our citizens in our third center, Gaziemir branch.” İşleğen emphasized that their aim is to spread this service throughout İzmir and ensure that more İzmir residents have access to affordable and healthy water.
Great Interest and Gratitude from Citizens
Tamer İşleğen, who stated that İZMAR Gel Al points have attracted great interest from the people of İzmir in a short time, said that the feedback of the citizens is very valuable to them. İşleğen said, “The feedback of our citizens is very important. They cannot believe these figures in a period when the prices are very high. They are very happy when we say 40 TL. We invite all our citizens of İzmir to our gel al points, we want them to meet affordable and healthy water.”
Yusuf Soydan, who stated that he has been using the İZMAR Gel Al point since the day it was opened, expressed that he is very pleased with both shopping and water, and said, “I am very pleased, I also shop. I also like the quality of the products I buy. I would like to see more stores. We are also very pleased with the water. The prices are very good, the water is of high quality. It is not possible to buy water for 40 liras right now. I would like to thank the İzmir Metropolitan Municipality for the service it has provided.”
Cemal Kuzucu said that this service is very nice and emphasized how high the water prices are in the market. Kuzucu said, “I buy water for 60 liras, which is the lowest. There are also those for 80 liras and 100 liras. 40 liras is a very reasonable price. My house is close by. I will buy from here from now on.”
Betül Nemir, who expressed her satisfaction with being able to find Şaşal Water, one of the symbols of İzmir, at an affordable price at İZMAR’s Gel Al point, said, “I think it is a very nice service. I have been using a very famous brand of water at home for years. But I do not trust its hygiene either. In this direction, people have started to go to purified water. But with such points, we can come ourselves and get water of better quality at a more affordable price.” Nemir stated that this application is an important alternative in terms of access to both an economical and reliable water source.
Under One Roof with the Assurance of the Metropolitan Municipality
At İZMAR Gel Al points, three different water brands meticulously produced by the subsidiaries of İzmir Metropolitan Municipality meet the people of İzmir under one roof. İzmir Water, the natural spring water coming from Homer Valley in Bornova, the famous Şaşal Water filled from Şaşal Village in Menderes and Badem Water obtained from the natural springs of Ödemiş Bademli reach the consumer with the guarantee of İZMAR.
According to the application, Izmir residents can bring an empty 19-liter bottle of Izmir Su and have a full bottle of water for only 40 TL. Citizens who do not have a bottle can buy a 19-liter bottle of water for 140 TL on their first purchase. In addition, 5-liter Şaşal Water is offered for sale at affordable prices such as 20 TL, 1,5-liter Şaşal Water is 7 TL and 0,5-liter Şaşal Water is 3 TL in stores. This pricing policy aims to offer options suitable for the different needs and budgets of Izmir residents. This initiative of İZMAR stores is considered an important step in terms of evaluating local resources and ensuring that citizens have access to their basic needs at affordable prices.
