Minister of Transport and Infrastructure Abdulkadir Uraloğlu shared striking data on social media usage in Türkiye with the public. Evaluating the Digital 2025 Turkey Report prepared by We are Social and Meltwater, Minister Uraloğlu emphasized that Türkiye is at an important point in the digitalization process.
Number of Internet Users Reached 77,3 Million
Minister Uraloğlu stated that the number of people using the internet in Türkiye has reached 77,3 million, while the number of social media users has increased by 1,7% in the last year to 58,5 million. These figures show that a significant portion of Turkey's population is actively involved in the digital world.
An Average of 2 Hours and 43 Minutes a Day is Spent on Social Media
Minister Uraloğlu also touched on the demographic structure of social media users, explaining that 46,6% of total users are women and 53,4% are men. Stating that internet users spend an average of 7 hours and 13 minutes on the internet daily, Uraloğlu said that 2 hours and 43 minutes of this time is spent on social media platforms. Another important piece of data that was noted was that internet users in Türkiye actively use an average of 7,6 different social media platforms per month.
Most Followed by Friends and Family
Minister Uraloğlu stated that social media users mostly follow their friends, family and acquaintances on platforms. It was stated that this category is followed by the accounts of brands purchased and brands that users are considering purchasing. Uraloğlu also touched on the purposes of social media use and explained that users mostly use the platforms to read news stories, communicate with friends and family and spend their free time.
Instagram at the Top: 58,4 Million Users
Minister Uraloğlu also provided information about the most popular social media platforms in Türkiye, noting that Instagram is at the top with 58,4 million users. Instagram is followed by Instagram with 57,5 million users. YouTube and TikTok followed with 40,2 million users. While Facebook has 34,8 million users, it was stated that 19,7 million people use the X platform. Compared to 2024, Instagram's user numbers increased by 8,5%, TikTok's by 2,9%, Facebook's by 1,3% and X's by 1%, YouTubeIt was observed that there was no change in the number of users.
Average Monthly Spending on Instagram: 32 Hours and 36 Minutes
Minister Uraloğlu also drew attention to the average monthly time spent by users on platforms, and said that internet users spend the most time on Instagram. While it was stated that the average monthly time spent on Instagram is 32 hours and 36 minutes, this time is 26 hours and 26 minutes on TikTok, YouTubeIt was recorded as 23 hours and 31 minutes on Instagram, 9 hours and 45 minutes on Facebook, and 5 hours and 4 minutes on X. This data reveals that Instagram is not only the most popular platform for users in Türkiye, but also the platform where they spend the most time.
