Ford Turkey is opening the doors to a new era in the Turkish automotive sector with its new fully electric models. Ford's fully electric Explorer and Capri models and the Puma Gen-E, E-Tourneo Courier and E-Tourneo Custom produced by Ford Otosan were introduced to the press with a magnificent launch.
Ford Turkey introduced its new extraordinary electric passenger and commercial vehicles with a magnificent launch event at the Istanbul Park Race Track where the press and the high society came together. The guests who attended the launch experienced the Puma Gen-E, which is produced in Ford Otosan's Romania Craiova Factory and stands out with its extraordinary style, as well as the Ford Explorer, which is produced in Europe, won the Red Dot design award, stands out with its extraordinary comfort, and the Ford Capri, one of Ford's most iconic models, which stands out with its brand new electric design. The participants also had the chance to closely examine the E-Tourneo Courier and E-Tourneo Custom, produced by Ford Otosan.
Ford Turkey, which expanded its vehicle range with 5 new electric vehicles, gave a hint that it will stand out in the electric vehicle market with both light commercial and passenger vehicles. Beyond offering electric vehicles to its customers, Ford Turkey has started the “Ford Age of Electricity” by simultaneously electrifying many different models from compact SUVs to comfortable city vehicles; from sports vehicles to light commercial vehicles.
Speaking at the launch Ford Türkiye Business Area Leader Özgür Yücetürk, said that the introduced models are not only a technical transformation, but also a new generation reflection of all the core values of the Ford brand such as design, connectivity, performance and ease of use. Yücetürk continued as follows: “With Ford Pro, we were offering our commercial customers not only vehicles but also an ecosystem, end-to-end integrated solutions with smart fleet management, dynamic vehicle planning, charging infrastructures and predictable cost solutions. Now, this infrastructure and experience are at the service of end users for passenger vehicles. Because in our opinion, electric mobility is not a product on its own; it is an ecosystem. And as Ford Türkiye, we have the vision of leading the transformation of this ecosystem.”
Underlining that they are building the electric future step by step, Yuceturk “We offer the richest electric product range in Türkiye with the most established dealer network. We produce approximately 100 of the 75 vehicles we offer for sale at Ford Otosan. While reasserting our claim in passenger cars, I would like to remind you once again that this transformation is not only about vehicles. For us, establishing the ecosystem we have been working on for a long time and providing our customers with the service we desire was at least as important as launching our vehicles to the market,” he said.
Ford Türkiye Marketing Leader Talat İşçioğlu In his speech emphasizing the brand’s electrification strategy, he said, “For us, the transition to electricity is not a change of engine; it is a change of mind. We are establishing a brand new ecosystem that we have created with our vehicles and services. Today, we know that we have a critical role in the electric transformation in automotive. From our perspective, we are opening a new era in electricity. We call this the Ford Age of Electricity.”
New Ford Puma Gen-E: Exceptional style in an electric city SUV
The Puma Gen-E, the fully electric version of Europe’s best-selling passenger car and produced by Ford Otosan, stands out at the launch, offering agility, efficiency and elegance in urban mobility. Manufactured at Ford Otosan’s Craiova factory, the Puma Gen-E brings together style and functionality with its sporty design, connected new-generation cabin and increased luggage capacity.
The prominent features of the Ford Puma Gen-E, which is offered with a recommended sales price starting from 1.593.100 TL in Türkiye, are as follows:
● Providing high efficiency with its advanced electric motor and 14,2 kWh/100 km energy consumption, the new Puma Gen-E reaches 100 percent charge in 23 minutes with 80 kW DC fast charging. ● Offering an extraordinary driving experience, the vehicle offers up to 353 km of driving opportunity in the city without charging, with a range of up to 494 km.
● Reaching a speed of 100 km/h in 8,0 seconds with its uninterrupted acceleration feature, Puma Gen-E offers the Puma ST character in electric form with its quick steering responses.
● Thanks to its compact engine, the Puma Gen-E provides ideal space efficiency for busy city lives and young families. The GigaBox lower luggage compartment, unique to the Puma Gen-E, increases ease of use and flexibility. Thanks to this practical area, a loading volume of up to 574 liters can be obtained up to the roof with the rear seats in place. Additional luggage capacity is provided with 43 liters of storage space gained from the gasoline engine in the front. With this feature, the vehicle has a larger luggage capacity than larger SUVs.
● Equipped with features such as 19” rims, Matrix LED headlights, 360° camera, B&O sound system and 12” SYNC 4 infotainment screen, Puma Gen-E attracts attention both technologically and aesthetically.
● With the FordPass app, it is possible to stay connected to the Puma Gen-E wherever you are, control the vehicle remotely and access up-to-date information about the vehicle. The Puma Gen-E is equipped with advanced features such as remote vehicle unlocking, locking and remote vehicle start/stop. Thanks to its connectivity features, data such as vehicle location, battery charge level, tire pressure and current mileage information can be easily accessed via the FordPass app. In addition, many services specific to electric vehicles such as remote charge control during the charging process, departure time planning, target charge level determination and detailed display of charge history are offered to Puma Gen-E users with FordPass.
Ford Explorer: An SUV with extraordinary comfort and design
The Explorer, Ford's first fully electric SUV produced at the Cologne Electric Vehicle Center in Germany, is offered in Türkiye with a recommended retail price starting at 1.720.000 TL and two different equipment packages, Select and Premium. The prominent technical features of the Ford Explorer are as follows:
● The Select package offers an energy consumption of 16.3 kWh/100 km; while the Premium package offers an energy consumption of 17.3 kWh/100 km.
● It can be quickly charged up to 25% in 80 minutes. It offers a range of up to 496 km in the city.
● With its 450-litre luggage capacity, spacious interior and state-of-the-art equipment, it is attractive to modern families and adventure enthusiasts.
● It stands out with its 14.6” SYNC Move screen, 17-liter mega storage space, ambient lighting, 21” rim option and advanced driving assistance systems.
● Additionally, Explorer is the winner of the 2024 Red Dot design award, a prestigious award for vehicle design and concept.
New Ford Capri: Iconic Capri electrified with its extraordinary design
Just like the Explorer, the Capri, which is manufactured in Cologne, brings Ford's iconic model to the present day, while combining the legend with the design language of the electric age. Offered with a suggested retail price starting from 1.920.000 TL in Türkiye, the Capri's prominent features are as follows:
● It can be quickly charged up to 25% in 80 minutes. It makes it possible to drive up to 471 km in the city with a single charge.
● Thanks to its aerodynamic design, it has a fuel consumption of 16.5 kWh/100km
● It offers a safe and comfortable driving experience to the vehicle user with advanced driver assistance systems using 12 ultrasonic sensors, five cameras and three radars.
● The vehicle has prominent features such as a panoramic glass roof, Matrix LED headlights, B&O sound system, 21” rim option and a large luggage volume of 572 liters.
● The interior also features a 14,5-inch floating touchscreen, a 1,5-litre mega console under the front armrest that can hold three 17-litre drinks bottles, and more than 572 litres of luggage space.
Ford E-Tourneo Courier Journey and Ford E-Tourneo Custom are also on stage
Electric versions of Ford's popular commercial vehicle models were also exhibited at the event. While the Ford E-Tourneo Courier Journey is preferred by large families with its comfortable interior volume, the E-Tourneo Custom stands out with its VIP vehicle comfort and prestigious journey offering.
Designed and engineered by Ford Otosan and manufactured in Ford Otosan’s Craiova factory in Romania, the E-Tourneo Courier Journey is offered for sale in Türkiye with a suggested retail price starting from 1.685.000 TL. The main features of the E-Tourneo Courier Journey are as follows:
• It can be quickly charged from 23% to 10% in 80 minutes. It offers a range of up to 288 km in WLTP standards.
• It offers 17.3 – 17.5 kWh/ 100km energy consumption
• The luggage capacity is 570 liters with the rear seats open, and can be increased to 2172 liters when the seats are folded down. In this respect, it becomes an attractive option for large families.
• Features such as 12” touch screen, 12’’ instrument panel, keyless start, electronic handbrake are among the features that make the E Tourneo Courier Journey stand out.
The E-Tourneo Custom, produced in Ford Otosan's Yeniköy factory, is offered with a recommended retail price starting from 2.896.400 TL. The main features of the E-Tourneo Custom are as follows:
• E-Tourneo Custom, which can be quickly charged from 39% to 10% in 80 minutes, has a driving range of up to 325km.
• It has an energy consumption of 25.3 kWh/100km
• It offers maximum comfort and flexibility of use with its 8+1 seating capacity, movable and rotatable seats.
• SYNC 4 infotainment system, 13″ touch screen, Pro-Power Onboard features bring modern technology to your journeys.
All the features offered with the FordPass Türkiye application are also offered in the E-Tourneo Courier Journey and E-Tourneo Custom models, enriching the experience of drivers.
It is possible to step into the “Ford Age of Electricity” with both Dealers and Ford Online
As of May 14, the Puma Gen-E will be available at all Ford dealerships, while the Explorer and Capri will be offered at Ford Store dealerships that take the customer experience to the next level. In addition, Ford users will be able to design the Puma Gen-E, Capri and Explorer via the Ford Online platform from this date onwards and reserve them online by paying their deposits. The E-Tourneo Courier Journey and E-Tourneo Custom will be available in June.
