Toyota Continues to Grow with Record Sales in Türkiye
Toyota has been the world's most preferred automobile manufacturer for the last five years in a row, and has been showing remarkable growth in the Turkish market. Toyota, which stands out in different segments with its wide product range and full hybrid engine options, has achieved a growth of over 2024% in the automobile market in the first four months of 63. Toyota, which sold 27,177 units during this period, has managed to become the second most preferred automobile brand in Türkiye.
Market Leader with Hybrid Technology
Toyota also continues to lead the hybrid car market. In the January-April 2024 period, Toyota led the mild hybrid, full hybrid and plug-in hybrid vehicle market with a 19% share. In the full hybrid market in particular, it reached a 2024% market share with 18,196 full hybrid sales in the first four months of 79. This demonstrates Toyota's expertise in hybrid technology and consumer interest in such vehicles.
C Segment Stands Out in SUV Models
Among the most preferred models of Toyota in Türkiye in the first four months of the year are Toyota Corolla Sedan with 12,926 units, Toyota C-HR Hybrid with 8,789 units and Corolla Cross Hybrid with 4,338 units. In the SUV segment, Toyota has a wide range of products such as Yaris Cross Hybrid, Toyota C-HR Hybrid, Corolla Cross Hybrid, RAV4 Hybrid and Land Cruiser Prado. These models have gained an important place in the SUV market in Türkiye.
Growth Rate in the Automobile Market
Toyota's automobile sales in Türkiye increased by 51% compared to the same period last year, reaching 30,617 units. This growth is considered as a result of Toyota's strategic plans in the Turkish market and its responses to consumer demands. Toyota, which has gained 8.8% market share in the automobile market in Türkiye, continues to develop innovative solutions to maintain this success.
Consumer Preferences and Trends
Car consumers in Türkiye are increasing their interest in environmentally friendly vehicles. In this context, Toyota's hybrid vehicles attract attention with their energy efficiency and low emission values. Consumers' demand for environmentally friendly cars positively affects Toyota's hybrid vehicle sales. Younger generation drivers in particular prefer sustainable and economical vehicles. This situation increases the sales of Toyota's hybrid models.
Future Vision: Sustainability
Toyota attracts attention not only with its automobile production but also with its sustainability goals. The company aims to reduce carbon emissions to zero by 2050. In line with this, it is making major investments in the development of electric and hybrid vehicles. Toyota continues its commitment to environmentally friendly technologies and continues to offer innovative solutions in this area.
Conclusion: Toyota's Success Story in Türkiye
Toyota has managed to become a major player in the automotive industry with its success in the Turkish market. With its wide product range, hybrid technology and sustainability goals, Toyota appeals to both its current and potential customers. It will continue to innovate continuously in order to maintain this success in the coming years. With the aim of maintaining its leadership in the growing SUV segment and hybrid market, Toyota has established a solid place for itself in the automotive market in Türkiye.
