The Importance of Social Media Usage in Türkiye
Social media has become one of the most effective communication tools of our day. Especially in Türkiye, the number of social media users has reached 58,5 million, which shows how important these platforms are. Minister of Transport and Infrastructure Abdulkadir Uraloğlu shared the data prepared by We Are Social and Meltwater with the public, revealing the details of social media usage.
Differences Between Male and Female Users
Social media usage in Türkiye shows significant differences between genders. While men use social media at a rate of 53,4%, the rate of women is recorded as 46,6%. This situation reveals that men show more interest in social media platforms. Users generally prefer social media platforms to communicate with their friends, family and acquaintances.
Türkiye's Most Popular Social Media Applications
The most preferred social media applications in Türkiye vary according to the needs of the users. Here are the most popular social media platforms and their user numbers in Türkiye:
| Application | Number of users | Monthly Time Spend |
|---|---|---|
| 58,4 million | 32 hours 36 minutes | |
| YouTube | 57,5 million | 23 hours 31 minutes |
| TikTok | 40,2 million | 26 hours 26 minutes |
| 34,8 million | 9 hours 45 minutes | |
| X | 19,7 million | 5 hours 4 minutes |
Instagram: The Power of Visuality
Instagram is the most popular social media platform in Türkiye with 58,4 million users. Users spend an average of 32 hours and 36 minutes on this platform, interacting with visual content and sharing. Features such as stories and reels offered by Instagram attract users' attention and increase interaction.
YouTube: The Rise of Videos
With 57,5 million users YouTube, has an important place in social media usage in Türkiye. Users spend an average of 23 hours and 31 minutes per month YouTubeBy spending time on , they reach educational, entertaining and informative content. This situation, YouTubeIt shows that has gone beyond being just a video platform and has become a learning tool.
TikTok: The Popularity of Short Videos
TikTok is one of the most preferred social media platforms by the young generation, with 40,2 million users. Users spend an average of 26 hours and 26 minutes here, watching short and entertaining videos and producing creative content. The filters and effects offered by TikTok increase the creativity of content creators.
Facebook: Traditional Social Media
With 34,8 million users, Facebook still has a significant place among social media users in Türkiye. Users spend 9 hours and 45 minutes a month on Facebook, communicating with friends and creating communities. However, user engagement appears to have decreased compared to other platforms.
X: Innovative Approaches
The X platform has a place in the social media world with 19,7 million users. Users spend an average of 5 hours and 4 minutes here and benefit from innovative features. X manages to attract attention by offering different experiences to its users.
The Future of Social Media Use
Social media, as a constantly evolving field, will play an even more important role in the future. Platforms that offer innovative solutions to users' needs will increase competitiveness and improve user experience. With the increasing use of social media in Türkiye, brands and businesses are also working to strengthen their social media strategies.
As a result, social media users in Türkiye play an active role in the social media world by interacting with various content on different platforms. This situation reveals how important a tool social media is for individuals and businesses.
