According to the latest data published by the Chinese Ministry of Commerce, the "bring the old, take the new away" campaign launched in 2024 will be the first a significant increase in sales of foreign-capital companies This campaign aims to stimulate domestic demand by encouraging consumers to replace their old products with new ones.
Campaign Impact and Number of Applications
Since the beginning of the campaign 10 million subsidy applications This high number of applications reveals the intense interest shown by consumers in the campaign and its positive impact on purchasing habits.
During the campaign period, some Foreign automobile companies of their sales 40 percent benefited from this incentive. Similarly, some Foreign white goods brands Sales volume has also increased since the beginning of the year thanks to the campaign. increased by 30 percentThese data show that the Chinese government's efforts to stimulate consumption and stimulate the market have had a direct and positive impact on foreign brands.
The “bring in the old, take away the new” campaign not only supports local manufacturers but also helps global brands strengthen their positions in the Chinese market. This can also be interpreted as an indication of China’s openness to foreign investment and global trade.
