Mother's Day, one of the most loving times of the year for our mothers who touch all of our lives and deserve to always feel happy and special, has arrived. The question of what can be done to show our mothers and mother figures who are like mothers to us the value they deserve on this special day and to make them happy has started to appear in everyone's mind. While our search for gifts to make them feel special on this intimate day that we will spend with them, perhaps having the classic Mother's Day breakfast, continues, Digital Turbine has published its Mother's Day research that can help both users and brands and agencies.
The Mother's Day Shopping Preferences Survey, conducted by Digital Turbine both in its own inventory and with the independent research company GWI to better analyze the purchasing habits and preferences of users in Türkiye during this special period, once again reveals the rise of mobile and mobile applications.
As more than 1.2 billion consumers in the EMEA region prepare to celebrate Mother's Day this year,It is more important than ever for brands to be visible on the right channels in order to make a difference on this special day. While over $2024 billion was spent on Mother's Day gifts alone in 22, the opportunity is great for brands that want to stand out in this market.
Consumers spend an average of 15,000 dollars per day on mobile games It takes more than 52 minutes. This provides a great avenue for brands to create an emotional connection through creative advertising and effectively communicate their campaign messages. Especially during emotionally significant periods like Mother’s Day, users' commitment and emotional reactivity, directly affects campaign performance.
According to 2024 data; 50% of consumers preferred discounted or promotional products ve The rate of people shopping from mobile applications is 52%This means that mobile-focused and promotion-based advertising campaigns play a decisive role in the consumer's decision-making process.
Mobile games offer brands unparalleled visibility for Mother's Day campaigns. Mobile with monthly reach of 56 million unique users Gaming channels are also far ahead of their competitors with the high attention span they offer:
- Mobile games: 22 seconds ad attention span
- YouTube: 5.6 seconds
- Meta (Instagram/Facebook): 3 seconds
- TikTok: 2.6 seconds
This data, Advertisements made through mobile games attract 4 to 8 times more attention clearly states.
“Mobile games are not only a source of entertainment during emotionally charged times like Mother’s Day, they are also a golden touchpoint for advertisers. The ad attention span of up to 22 seconds offers brands a unique space to tell their stories.”
