Motobike Istanbul 2023: Meeting Point for Motorcycle Enthusiasts
Motobike Istanbul has become a unique meeting point for industry professionals, motorcycle and bicycle enthusiasts by bringing together more than 350 local and foreign brands. This year, Motobike Istanbul, which saw record attendance with its 20.500 square meter exhibition area, featured 230 participating companies exhibiting their newest models and products. Visitors were offered a fair experience full of events such as raffles, prize competitions, workshops, live music and DJ performances.
Major Opening Ceremony and Innovations
The opening ceremony, which started with a speech by Messe Frankfurt Istanbul Managing Partner Tayfun Yardım, announced that the world's largest bicycle fair Eurobike, which is held in Frankfurt, will also be held in Istanbul as of 2026. This announcement once again emphasized Türkiye's importance in the international motorcycle and bicycle market. In addition, the Minister of the Interior of the Republic of Turkey, Mr. Ali Yerlikaya's speech focusing on the safety of motorcycle riders “One Rule, One Life” The impressive presentation of the campaign was one of the striking moments of the fair. After the ribbon cutting, the fair was opened to the general public.
Meeting of Local and Foreign Brands
In addition to domestic motorcycles and bicycles such as Salcano, Volta, Arora, Motolux and Kuba produced in Türkiye, brands such as Kawasaki, Ducati, Triumph, Harley Davidson and Indian, which are highly popular with motorcycle enthusiasts, also exhibited their newest models at the fair. 89 companies from abroad, including China, Pakistan and Spain, participated in the fair to take part in the rapidly growing Turkish market. This diversity increased competition in the sector by offering a wide range of products to participants and visitors.
Events and Sponsorships
The platinum sponsor of the fair, Sadece Motor, provided visitors with unforgettable moments with raffles, competitions, dance shows and gifts at their stands in Hall 7. Motul, the Main Sponsor of Motobike Istanbul for many years, met with motorcycle enthusiasts once again this year with its innovative products. Radio sponsor Power App carried the exciting atmosphere of the fair to the outside area with simulation trucks and music broadcasts.
Sharing Knowledge with Petrol Ofisi Academy
Important names from the motorcycle world, expert speakers, social media influencers and trainers also came together with visitors at the Petrol Ofisi Academy talk program. This event provided valuable information to participants on motorcycle riding techniques, maintenance and safety, contributing to the increase of sectoral awareness.
Special Exhibitions and Interesting Models
In the Guinness Book of World Records “The most expensive motorcycle in the world” retaining the title "Jellyfish" and the world's fastest electric motorcycle produced with Turkish Engineering “The Turks”, attracted great attention from visitors. Such special exhibitions increased the appeal of the fair and managed to attract more visitors. In addition, the restoration of Japanese motorcycle models between 1970-1990 “Antique Garage special exhibition area” It was also highly appreciated by motorcycle enthusiasts. This area was like a journey through time for classic motorcycle enthusiasts.
The Future of the Fair and Its Impact on the Industry
Motobike Istanbul has become more than just a fair, it has become a platform where innovations, trends and developments in the motorcycle and bicycle sector can be followed. Participating companies have had the opportunity to introduce their products as well as establish connections with other players in the sector. It is expected that this organization will grow with more international participation and events in the coming years.
Motobike Istanbul brings together all stakeholders in the industry by offering a unique experience for motorcycle and bicycle enthusiasts. Such organizations contribute to the growth of Türkiye's motorcycle market, while also allowing motorcycle enthusiasts to come together and exchange information.
