Google's Algorithm Updates and Their Effects on Media
In recent years, Google's search algorithm updates, had a profound impact on websites worldwide, especially news portals. These updates, search rankings ve Discover It has caused serious problems for many publishers by directly affecting traffic from features such as. Especially the core algorithm updates made as of 2024 have created great uncertainty in the media industry.
History of Algorithm Updates
Google Two separate core algorithm updates in 2024 The first update was made in August and after this update, many news sites experienced serious traffic losses. This caused major fluctuations in both search engine results pages (SERP) and Discover traffic. Some news sites in particular experienced declines of up to 90%, and this situation had an impact even on the largest news portals in Europe.
Quality Updates and Media Responses
Google's quality updates in January 2025 will be implemented by many publishers controversial After these updates, some publishers managed to increase their traffic again. However, new fluctuations that started towards the end of January brought the question, “Did an unannounced core algorithm update come?” to mind. Especially in countries such as Germany, England and Türkiye, publishers were negatively affected by these fluctuations and experienced traffic loss.
Turkish Media Prepares to Sue Google
News sites in Türkiye are facing negative effects due to Google's algorithm changes preparation for filing a lawsuit The Minister of Transport and Infrastructure’s recommendation to Turkish media to file a lawsuit against Google has spurred action from many publishers. This marks the beginning of a legal process that will be supported by a joint press release among media outlets in Türkiye.
Google's Lack of Transparency
The lack of sufficient information about Google’s algorithm updates is troubling many publishers. For example, List of Google Ranking Algorithms page still has December 2024 as the latest update. This complicates efforts to find solutions to the problems media organizations are experiencing. The fact that Google does not disclose the criteria by which it updates its algorithms has created great disappointment among many publishers.
Impact of Algorithm Updates on Publishers
Algorithm updates are only available to content creators traffic loss does not mean; it also means advertising revenues It also has negative effects on the publishers. Publishers are experiencing huge losses in advertising revenues due to the decrease in traffic. This situation jeopardizes the sustainability of many media organizations. Economic losses can also negatively affect publishers' efforts to improve content quality.
Conclusion and Future Prospects
In the future, Google algorithm updates Adopting a more transparent approach to Google could reduce uncertainties in the media sector. Publishers will need to be more prepared for these changes and shape their content strategies accordingly. In addition, increasing cooperation between media organizations could allow for the development of common solutions. In this process, the lawsuit initiated by the Turkish media against Google is also noteworthy as an important development.
