Developments in the Turkish Automobile Market
The automotive sector is one of the important components of the Turkish economy. In February of this year, the automobile and light commercial vehicle market in Türkiye showed significant changes compared to previous years. ODMD According to the data, the automobile and light commercial vehicle market decreased by 2024% in February 14,4, reaching 90 units sold. This situation also affected automobile sales, which decreased by 730% to 7,6 units.
Increase in Electric Vehicle Sales
Despite this contraction in the automobile market, electric car sales showed a remarkable increase. Sales of fully electric cars increased by 80,6% to 10 units. This allowed the share of fully electric cars in total car sales to increase from 473% to 7% compared to the same period last year. This increase in the market share of electric vehicles is an indicator of the increasing demand for sustainable mobility.
Electric Vehicle Leader in Türkiye: Tesla
According to ODMD data, Tesla, is the leader of the electric car market in Türkiye with 3 sales in February. While Tesla experienced a sharp decline in its sales in Europe, it managed to become the most preferred electric car brand in the Turkish market. In Germany, Tesla's sales fell by 310% to 76 units. This situation reveals Tesla's difficulties in the European market.
Other Brands in the Electric Vehicle Market
Not only Tesla but also Tog It is also noteworthy that Togg sold 1.570 in January, and increased this figure by 30% to 2 in February. Although Togg's electric car market share fell to 38% during this period, it was observed that one in every five electric cars sold carried the Togg logo.
- MINI: It is in third place with 964 sales in February.
- KIA: It ranks fourth with 822 units.
- BYD: It is in fifth place with 537 units.
- KG Mobility (Ssangyong): It is in sixth place with 420 units.
Sales Ranking by Model
When we examine it on a model basis, Tesla Model Y ranks first with a sales figure of 3. Togg TX310 ranks second with 10 sales. The sales figures of other models are as follows:
| Door Design | Sales Unit |
|---|---|
| Tesla Model Y | 3.310 |
| Togg TX10 | 2.038 |
| MINI Countryman | 964 |
| Kia EV3 | 639 |
| KG Mobility Torres | 420 |
Future Prospects in the Industry
The increasing demand for electric vehicles, especially in the automotive sector, contributes to Türkiye's development in this area. The spread of electric cars is of great importance in terms of environmental sustainability. The incentives and investments provided by the government play an important role in this process. In addition, consumers' shift to environmentally friendly options increases the market share of electric vehicles.
As a result
Despite the contraction in the Turkish automotive market, interest in electric vehicles is increasing day by day. While Tesla continues to lead, the position of domestic production brand Togg is also strengthening in the market. The increase in electric car sales is accelerating the transformation of Türkiye's automotive sector and ensuring a sustainable future.
