Artificial Intelligence and Google Algorithms: The New Era of the Digital World
In today's digital world, yapay zeka applications are spreading rapidly and technology companies are developing various strategies to respond to this situation. In this context, Google Giant search engines such as are making significant changes in content production by updating their algorithms. However, this situation is not the case for many have sites is described as monopoly.
Google Algorithms Update and Its Effects
With recent algorithm updates, Google has aimed to block content generated by artificial intelligence. This change, websites seriously affected the visibility of news sites in search results and reduced the click-through rates of many news sites by 90%. This situation, in advertising revenues This has led to a major decrease, leaving many publications in danger of closure.
News Sites and Their Response to Google
Many newspaper and website, protested the situation by publishing a joint statement against Google's practices. After this statement, Google took a step back in its practices in Türkiye and restored its system. Thus, news sites natural clicks have returned to normal levels. However, there are still uncertainties about the sustainability of these changes.
Competition Law and Possible Legal Remedies
Competition law experts, news sites He emphasizes that he needs to apply to the Competition Authority. Google has been subject to major fines before, and it is thought that the current situation could lead to similar results. Legal experts, states that if the sites act together, sanctions such as suspension of the application may be taken in addition to fines.
Google's Competitiveness and Market Changes
Google is seeing its share of the US ad market drop below 50% as user behavior changes. When searching for its products, users are now Google search engine Instead, they prefer platforms such as Amazon, TikTok and Instagram. In addition, artificial intelligence applications are used to provide users with faster and clearer answers. Answer Engine It is used as.
European Union Intervention
Google’s strengthening of its monopoly position through algorithms has prompted the European Union to take action. The EU has imposed a fine of €8 billion on Google, which has jeopardized the competitiveness of many companies. Launched in Germany OpenWebSearch The project aims to prevent Google's monopoly power and create a real competitive environment. This project aims to create alternatives for 50 billion URLs in 185 languages, covering 3.1% of the global network.
As a result
Artificial intelligence and changes in Google’s algorithms are having a huge impact on digital media and content production. These changes are not only news sites It may have important consequences not only for the individual but also for the entire digital ecosystem. How these dynamics will shape in the future and how the competitive environment will evolve will continue to be a matter of curiosity.
