Artificial Intelligence and Google Algorithm Changes
In recent years, yapay zeka The rapid spread of applications has led to major changes in the world of technology. Especially Google, has taken important steps in content production and distribution by being at the center of this transformation. However, some decisions made during this process caused serious problems for media and news sites. Google's new measures against content generated by artificial intelligence have greatly affected the click-through rates of many news sites.
Google's Algorithm Update and Its Effects
Google has implemented an algorithm update against AI-generated content. This update has made it particularly difficult for news sites to appear on the front pages. As a result, many sites have seen their click-through rates drop by 90%. This has caused news sites to in advertising revenues It caused a significant decrease in the number of news sites. Many news sites were struggling to cope with these negative effects and came to the brink of closure.
News Sites React
News sites issued a statement to protest Google’s practices. Following this statement, Google backtracked on its implementation in Türkiye and restored the system to its previous state. This change helped news sites’ natural click-through rates rise again. However, it remains unclear how such changes will play out in the future.
Competition Law and Google
Experts in the field of competition law, news sites Competition AuthorityHe emphasized that he should apply to Google. The large fines imposed on Google before show that such practices should be questioned. In particular, the fact that Google's share in the advertising market has fallen below 50% with the change in user habits makes this situation even more important. Users are now Google search tend to search on platforms like Amazon, TikTok and Instagram rather than search engines.
Google's Loss of Competitive Advantage
Google has started to lose its share of the US advertising market for the first time as user habits change. Users are looking for faster and clearer answers artificial intelligence applications prefers. This situation causes traffic loss for the Google ecosystem. Users moving to different platforms questions Google's monopoly position.
EU Penalties Imposed on Google
The European Union imposed a fine of 8 billion euros on Google for strengthening its monopoly position with algorithms and putting many companies in trouble. OpenWebSearch The project aims to create a more diverse and competitive environment by preventing Google's monopoly power. This project aims to develop alternative search engines covering 50% of the global network.
Artificial Intelligence and Search Engines in the Future
In the future, the relationship between AI and search engines is likely to become even more complex. Google’s applications will create new challenges for news sites and content producers, while also offering different search experiences for users. In this context, it will be critical for content producers to provide quality and original content to gain a competitive advantage.
As a result
Artificial intelligence and Google’s algorithm changes are radically changing the dynamics of the digital world. It seems inevitable that competition between content producers and search engines will increase in order to cope with the challenges brought by these changes. The future requires more innovation and competitiveness. Therefore, news sites and content producers will have to keep up with these changes by reviewing their strategies for the future.
