Chery, one of China's strongest brands in the automotive field, continues to improve its technical capabilities and provide outstanding services to users in the after-sales field.
Chery Turkey is launching the 2025 After-Sales Technical Elite Competition to further advance the “Chery Family Protection” service philosophy and fulfill the brand promise of “Always by Your Side”. This professional competition, shaped around the theme of “Empowering with Skills and Inheriting Mastery”, will be held from March 12-13, 2025. Aiming to develop the skills of technical teams through practical challenges, the event aims to set a benchmark for superior service and ensure that Turkish users receive more reliable and effective after-sales support.
This competition adopts the “training through practice” model, which includes practical tests, fault diagnosis and repair tasks to comprehensively evaluate the technical competence and teamwork efficiency of the participants. The competitors are expected to demonstrate their knowledge and skills on Chery’s most advanced technologies, and diagnose and solve complex problems in hybrid and electric vehicle models within a limited time frame. Beyond testing individual skills, the event is also a showcase of Chery Türkiye’s local technical strength. Chery will further optimize its after-sales service network, enhance local technical response capabilities and provide Turkish users with more efficient and professional service experiences through continuous technical training and innovative applications.
The top three outstanding technicians in the competition will be honored with brand recognition, and the champion will win the opportunity to represent Türkiye in the 2025 Chery Global Skills Competition. This global platform will allow them to exchange ideas with the best technicians worldwide and expand their professional horizons. This initiative not only provides a career development path for exceptional talents, but also demonstrates Chery’s continuous investment in technological innovation. As a global automotive brand, Chery continues to leverage advanced technologies and professional services to provide users with smarter and more efficient transportation experiences.
Chery believes that talent is the cornerstone of service excellence. By selecting and supporting highly qualified and innovative technical experts through this competition, Chery will strengthen its technical talent pool and ensure that every Chery user enjoys a seamless service experience from pre-sale to after-sale. This strategy is closely related to Chery’s global expansion plans and supports the brand’s “localized service, global quality” approach. Chery is committed to providing Turkish users with more effective and professional after-sale service through continuous training and implementation of standardized service models, and to fulfilling the brand promise of “Always by Your Side”.
Chery is aware of the importance of professional services in ensuring customer trust in the highly competitive automotive market in 2025. This competition will feature comprehensive technical demonstrations and practical evaluations where Chery's technical teams can fully demonstrate their expertise and service skills. The event will be promoted through multiple channels using real-world scenarios to enhance user confidence in Chery's after-sales service and further strengthen the brand image of "Chery Family Protection". Chery is committed to providing peace of mind and a reliable driving experience to every vehicle owner through professional and efficient service.
From the rigorous pre-competition exercises to the informative speeches at the closing ceremony, Chery looks forward to embarking on this journey of technological advancement with each participant. Chery believes that every advancement in skill and dedication in the journey of mastery will ultimately be the foundation of customers' trust and security.
