At the GDC event held last week, ARK: Aquatica The one-minute trailer released for the DLC has sparked a huge debate in the gaming world. ARK: Survival EvolvedThis new content, prepared to celebrate the 10th anniversary of , received harsh criticism from players with its trailer created using artificial intelligence. Artificial and lifeless visuals and faulty animations led to reactions without finding anyone responsible for the trailer.
Criticism of AI-Powered Trailer
Fragment, YouTubeWhile it garnered 500 views on , it only managed to get 1.600 likes. The gaming community heavily criticized the trailer on social media after they realized it was AI-generated. One of the most-liked comments was, “This is awful and you should be ashamed of this.”
One of the most criticized aspects of the trailer was that the scenes were artificially created. The flashy lighting effects and AI-related errors were particularly striking. Scenes such as a squid jumping off the ground into the water were criticized for being unrealistic. It was also emphasized that the swimming animations were quite artificial and unrealistic.
Comments from the Developer and Marketing Team
Making statements about the production process of the trailer, Snail Games announced that the trailer was prepared by its own marketing team. The company's lead designer, Matt Kohl, stated that the trailer was made entirely by the marketing department, not the development team, and that artificial intelligence was used in this process. However, no explanation was given as to why such a method was preferred. This situation shook the confidence of the players and led to reactions.
On the other hand, ARK: Survival EvolvedThe original developer of Studio Wildcard, ARK: Aquaticais developed entirely by Snail Games Colorado and their team is solely responsible for ARK: Survival Ascended ve ARC 2 stated that he was focusing on his projects. This statement strengthened the impression that no one was responsible for the AI-supported trailer.
The Impact of Artificial Intelligence on Game Development Processes
Following the release of the trailer, the role of AI in game development has once again come to the fore. Many players argue that such content using AI technology overshadows the work of development teams and harms projects. ARK: Aquatica's trailer negatively affected players' first impression of the DLC, while more information about the new content was shared. However, the effects of this negative publicity, AquaticaIt raises question marks for the future of .
ARK: Aquatica The AI-powered trailer released for has sparked a huge debate among both players and development teams. This incident has raised significant questions about how effective and reliable AI is in promoting games.
