DS Automobiles: Representing Art and Innovation for 70 Years
DS Automobiles celebrated its 2025th anniversary with the Retromobile event held at Porte de Versailles, Paris in 70. This event shed light on DS's history and heritage, showcasing its innovative designs in the automotive world. Retromobile 2025, revealed the story of DS from past to present with its historical and special vehicles.
Retromobile 2025 Event and DS Automobiles
Retromobile 2025 has become a meeting point for car enthusiasts and collectors. The event welcomed more than 146 visitors from around the world. At this year’s event, the exhibition “70 years of DS: a work of art”, sponsored by DS Automobiles, brought together the past and the future by showcasing iconic DS models.
DS's Iconic Models and Innovative Design
DS was first introduced to the market on October 6, 1955. This model, of which 1975 million 1 thousand 456 units were produced until 115, is also known as the presidential vehicle preferred by many world leaders. Hydropneumatic suspension system, Increases the comfort of DS and offers its drivers a unique experience.
DS's Historical Heritage and Vehicles on Display
A total of 2025 models on display at Retromobile 12 reflect the historical heritage of DS Automobiles. In the introduction, a model from 1969 DS 21 Pallas and the new DS N°8 model were exhibited side by side. Visitors had the opportunity to closely examine these vehicles, which bear traces of both the past and the future.
DS Balloons: An Innovative Introduction
The event also featured the “DS Balloons” exhibition, designed to showcase the comfort of DS’s hydropneumatic suspension system. Designed in 1959 by Citroen’s advertising director Claude Puech, this icon offered visitors a nostalgic journey. The model, faithfully redesigned by GARAC (National School of Automotive and Mobility Professions), was among the highlights of the event.
Majestic Exhibition Spaces and the Art of Regis Mathieu
The Retromobile exhibition was decorated with chandeliers by Regis Mathieu. Bronze master and renowned designer Regis Mathieu created a special sparkle for this exhibition dedicated to the DS logo, offering an aesthetic experience to the participants. Each piece in the exhibition managed to fascinate car enthusiasts.
DS Automobiles and Club Collaborations
At Retromobile 2025, various car clubs came together in the “Club Village” hall. Stands from clubs such as L'Aventure DS, Amicale DS and DS ID Club France were created to celebrate the rich history of DS. On display here are: DS 21 prototype equipped with a Maserati engine and the Delta Blue DS sedan demonstrated to attendees the engineering achievements of DS.
Cultural and Artistic Value of DS
DS is not just an automobile, it is also a cultural and artistic asset. Awarded the Industrial Art Award at the Milan Triennial in 1957, DS is currently in the collection of the MoMA Museum in New York. This shows that DS has a design approach that goes beyond the automotive.
In Conclusion, the Future of DS Automobiles
DS Automobiles has gained an important place in the automotive world with its innovative designs and various models throughout its 70-year history. The Retromobile 2025 event not only celebrated the brand’s heritage but also revealed its future goals. In the future, DS will continue to offer unique experiences to car enthusiasts by combining art and technology.
