Protection of Personal Data and Request for Phone Number in Shopping
In today's digital age, Protection of personal data The issue of phone numbers is becoming increasingly important. Especially the phone numbers requested from customers at the checkout during shopping are a source of discomfort for many citizens. Faruk Bilir, the President of the Personal Data Protection Authority (KVKK), made important statements on this issue and provided information on the process in which the phone number request should be made.
Request for Phone Number and Explicit Consent
When shopping, many stores will ask you at the checkout phone number It is a common practice among customers to request this. However, there are some important points about how this application should be carried out within the legal frameworks. Faruk Bilir, this request with the explicit consent of the citizen indicates that it is connected. That is, a store must first inform the customer to ask for a phone number during shopping.
Data Collection for Advertising and Communication Purposes
When requesting a phone number, stores should generally make statements such as "We collect this number for advertising and feedback" or "We want it for communication if the product will be delivered by cargo." Such information is extremely important in terms of obtaining the customer's consent. If a phone number is requested without these explanations, this situation personal data breach can be evaluated as.
Conditions of Data Processing
Bilir emphasizes that data processing within the framework of KVKK is subject to certain conditions, and adds that among these conditions, explicit consent must be obtained. Data protection laws Within this framework, there must be a legal basis for the processing of personal data. Otherwise, it is stated that data processing will be against the law.
Use of Fingerprints and Other Biometric Data
Faruk Bilir also gave information about some data collection methods applied in sports centers. Especially fingerprint, retina, eye or palm data It has been stated that the collection of such data is excessive. The collection of such data carries serious risks in terms of the protection of personal data. In this case, businesses must be careful when collecting this data and act in accordance with the legal frameworks.
Citizens' Rights
Citizens have rights regarding the protection of their personal data. These rights include the purpose for which data is collected, who processes it, and requests for data to be deleted. Customers have the right to receive information about the phone number requested during shopping. The security of this data in circulation is of vital importance for both individuals and businesses.
Data Security and Business Responsibilities
When businesses collect and process customer data, to data security should give great importance. The protection of customers' personal data is a factor that directly affects the reputation of businesses. Therefore, businesses need to conduct their data collection processes transparently and comply with legal requirements. In addition, clearly stating data security policies along with the information provided to customers will increase customer trust.
As a result
Protection of personal data is an important issue for every individual today. Situations such as asking for a phone number during shopping should be carefully considered within legal frameworks. Collecting data without customer consent can lead to legal problems. Therefore, it is of great importance for businesses to review their data collection methods and act in accordance with the law.
