In today’s world where the production-oriented working approach is left behind, the human-oriented working approach that sees employees as part of the family is turning into a corporate culture in many institutions. Intra-corporate communication, which is the basis of parameters such as employee loyalty, motivation, communication and performance management, is like the nervous system of institutions… Emphasizing that all administrative activities should be based on the efficient operation of this system, Sibel Selvi, the President of Inomist Communication Consultancy Agency, draws attention to the fact that intra-corporate communication plays an important role in enabling people within the team to work together and in harmony towards common goals.
Today, if institutions want to increase their work quality, achieve their marketing goals, attract talented workforce and increase employee motivation to achieve efficiency, they need to address the internal communication function in great detail. Because this function offers the most effective tips for helping employees communicate more effectively with each other and their managers.
Why do we need internal communication?
Internal communication that is carried out correctly and effectively brings about strong dialogues. Strong internal communication creates a culture that encourages company values such as creativity and efficiency within the organization. It prevents possible misunderstandings and problems that will lead to business disruptions and provides mutual understanding between management and employees.
Thanks to internal communication, employees are much more motivated when they realize their contribution to the company's success and maximize their productivity. Employees who feel valued reinforce their sense of belonging to be more involved in the company's operations. As employee loyalty increases, team morale also increases. As the workforce becomes more active, employees tend to learn how to use their skills to their fullest potential to increase their productivity.
Being human-oriented in a hierarchical order!
Employees who learn about their place, their duties and the current situation of the company through internal communication can also increase their personal motivation and satisfaction. Internal communication, which prevents exposure to the negativities that the hierarchical order can bring, allows employees to feel how important each individual is in the organization.
How should proper internal communication be?
First of all, it is very important for internal communication to become a part of the corporate culture. Therefore, the rules and codes determined within this culture must also be valid for the people at the top of the management. Open communication comes first among these rules. Employees should be given the chance to establish a dialogue with every member of the team, and employees should know that they can definitely find someone to talk to when they have problems.
Another criterion is that order and unity between departments are ensured. If communication between departments is difficult, it is not possible to talk about an integrated order in that institution. At this point, departments should be reorganized if necessary and communication methods should be reviewed. Another essential for proper internal communication is continuity in communication. It is very valuable to communicate with employees regularly and to organize face-to-face or online meetings at certain periods. Employees' thoughts and ideas should be given importance, and if there are any complaints and suggestions regarding internal communication methods, they should also be listened to.
