Turkey's Most Popular Car in 2024: Fiat at the Top!

FIAT's Success in the Turkish Automotive Sector

There are important developments in the Turkish automotive market as of 2024. Automotive Distributors and Mobility Association (ODMD) According to the statements made by, last year in Turkey, a total of 1 million 238 thousand 509 vehicles At this point, the FIAT brand has sold 138 units market leadership achieved protection success for the sixth consecutive year.

FIAT's Market Share and Sales Success

FIAT achieved a market share of 2024% by selling 87 cars in 126, while it achieved a market share of 8,9% in the light commercial vehicle segment with 51 sales. This success is FIAT's Egea model's 9-year leadership in the passenger car segment was strengthened. Doblo ve Duchy models increased the success in the light commercial vehicle category.

FIAT's Innovative Product Range

FIAT Brand Director Altan Aytac, expressed their satisfaction with being the market leader for the sixth time in a row. He emphasized that this stability, which has continued since 2019, is supported by new products. Aytaç said, “This year, one of the most preferred SUV models in the Turkish automotive market, Aegean Cross, has a new feature. traction+ “The traction system has become standard equipment in all versions of the Egea Cross,” he said.

Topolino: Innovative Transportation Solution

FIAT is for those looking for a sustainable and practical transportation solution Mickey mouse model has started selling two different body types. This model has a design and B1 driving license It offers an ideal option for urban transportation, as it can be used by people aged 16 and up. It also provides a perfect alternative to meet the transportation needs of families.

FIAT 600: Electric and Hybrid Options

In the last quarter of the year, symbolizing FIAT's return to the B segment Fiat 600 The model was introduced to the market with fully electric and hybrid engine options. This model attracts attention with its features that are both environmentally friendly and suitable for the needs of users.

Innovations in the FIAT Professional Product Range

There are also important innovations in the FIAT Professional product range. Produced for over 40 years and one of the most preferred models in its segment on a global scale, Duchy, was launched with its renewed version. Also, Doblo The renewed face of the model also attracts attention.

Customer Experience with Connectivity Technology

FIAT continues its leadership in the sector by constantly updating its value-added services aimed at making the lives of its customers easier. Connectivity technology, stands out as an important feature that makes life easier for users with the Fiat 600 model. Aytaç made the following statements: "I think that offering solutions that make life easier for our customers has a big share in our brand maintaining its place at the top."

The Future of FIAT and Sustainability

FIAT aims to remain in an important position in the automotive sector by constantly renewing its product range and after-sales services in line with customer expectations. In line with the principle of sustainability, it continues to offer environmentally friendly transportation solutions by increasing its investments in the production of electric and hybrid vehicles.

Conclusion

FIAT's leadership in the Turkish automotive market is reinforced with its innovative product range and customer-focused service approach. FIAT, which will continue this success in the coming years, aims to meet the expectations of its users in the best way possible by increasing competition in the sector.