Rolls-Royce Sets Third-Highest Sales Record in Its History in 2024

Rolls-Royce's Goodwood Investments and Future

Rolls-Royce is a well-established brand that has carved out a unique place for itself in the world of luxury automobiles. With its investments in recent years, Bespoke ve coachbuilding has taken important steps in its fields. In this context, the production facility in Goodwood £300 millionThe investment of reveals the brand's determination in luxury automobile production and its vision for the future.

Goodwood Manufacturing Plant: History and Development

Rolls-Royce's manufacturing facility in Goodwood was opened on 1 January 2003. Since then, the facility has been high quality handcrafted cars It has become a production center. In the beginning, only one vehicle was produced per day, but today this number has It has increased to 28 vehiclesDuring this period, the number of employees increased significantly, from 300 to 2500 people.

Bespoke and Coachbuild: Personalised Luxury

Rolls-Royce's Bespoke strategy is based on offering completely personalised vehicles tailored to the individual demands of each customer. By 2024, average increase determined as 10% annually. Designed according to the interests and personalities of the customers, these vehicles further strengthen the luxury perception of the brand.

Investments and Developments in 2024

Rolls-Royce will work with a team of designers, engineers and craftsmen to develop many to the creative project These projects result in unique vehicles that best reflect the wishes of customers. For example, the Rolls-Royce Phantom Extended received the largest number of Bespoke orders during the year.

Global Sales and Market Analysis

By 2024, Rolls-Royce's global sales 5.712 This is the third highest sales figure in the brand's history. Cullinan, Spectre ve Ghost Models such as these have been among the most demanded vehicles. Especially Spectre, has become the most demanded model in Europe.

Customer Experience and Whispers App

Rolls-Royce offers its customers personalized experience Private Offices, offered to customers worldwide from Goodwood, reflect the brand's commitment to Bespoke. In 2024, offices in New York and Seoul will be opened in addition to offices in Dubai and Shanghai. Allowing customers to access their vehicles, Whispers The application showed a 2024% increase in the number of members in 55.

Future Vision and Electric Vehicles

Rolls-Royce to launch new model in 2025 electric vehicle It is part of the brand's sustainability vision. Investments in the production of electric vehicles demonstrate the future-proofing of the Goodwood facility. In the process, the brand aims to offer a luxury car experience in an environmentally friendly way.

Conclusion: Rolls-Royce's Place in the Luxury Car World

Rolls-Royce continues to strengthen its position in the luxury automobile market with its investments and innovative projects. Bespoke ve coachbuilding Their achievements in their fields, combined with the unique customer experience offered by the brand, solidify Rolls-Royce's place in the luxury automobile world. The year 2024 has been a period in which the most valuable and personal vehicles in the brand's history were produced.