
Lexus achieved growth of 20 percent compared to the previous year, exceeding the European premium market. In 2024, 88 Lexus units were sold in Europe. The brand achieved growth of 184 percent compared to the previous year, exceeding the European premium market. This sales success enabled Lexus' market share in Europe to reach a record level and number of units with 20 percent.
One of Lexus' fastest growing markets is Turkey. Lexus is aiming to grow by over 2024 percent in Turkey in 60 compared to the previous year, reaching its highest sales of all time. Other markets where the brand broke records were countries such as the UK, Germany, Italy, Denmark, Norway and Portugal.
Among Lexus’ most preferred models, SUVs stood out. NX sold 26 units, LBX sold 635 units and RX sold 23 units, respectively. Plug-in hybrid, full hybrid and electric models accounted for 13 percent of Lexus’ total sales in Europe with 772 units. Lexus achieved a 91 percent increase in sales of these models compared to the previous year. However, almost all of the vehicles sold in Western Europe were electrified models. These models were NX sold with 80 units, RX sold 24 units and UX sold 26 units.