Lexus Growth in European Market: Impressive 20 Percent Increase

Lexus's Success and Growth Strategies in Europe

Lexus has gained significant momentum in the European premium car market in recent years. The brand's innovative designs and sustainability-focused product range make it stand out among its competitors. 88 thousand 184 units sold Lexus, which attracted attention with its 2023% growth compared to 20. This success will increase Lexus' market share in Europe. %2,5 level, allowing it to reach record levels.

Record Growth in the Turkish Market

Among Lexus' fastest growing markets Turkey Lexus, which has reached the highest sales figures of all time with a growth of over 2023% compared to 60, has managed to attract the attention of Turkish consumers. In this context, the brand's sustainable and environmentally friendly models attracts great interest.

Featured Models and Sales Figures

Among the most preferred models of Lexus SUV segment stands out. Last year, 26 units were sold NX model, with 23 thousand units LBX and 13 thousand 772 units RX These models form the cornerstone of Lexus' success in the European market.

Electrification and Sustainability

Lexus is also making significant strides in the electric and hybrid vehicle segment. 91% of its total sales in Europe, or 80 units plug-in hybrid, full hybrid and electric models There has been a 2023% increase in sales of these models compared to 24. Almost all vehicles sold in Western Europe are models with electrification.

Featured Electric Models

NX, RX and UX Models such as are among Lexus' most preferred options in the electric vehicle segment. These models have reached sales figures of 26 thousand, 10 thousand 642 and 10 thousand 701 units, respectively. Lexus' success in this field is increasing in direct proportion to the increasing demand for environmentally friendly vehicles.

Market Strategies and Future Vision

Lexus will continue to invest in environmentally friendly technologies by adopting a sustainability-focused approach. The brand’s future goals include increasing its share of the electric vehicle market and reaching more consumers. To achieve these goals, Lexus aims to continuously develop new models while ensuring that its existing models attract more attention around the world.

In Conclusion

Lexus attracts attention with its successful growth in the European market. Record sales figures in important markets such as Turkey also reveal the future potential of the brand. Lexus will continue to strengthen its position in the automotive sector with its sustainability and environmentally friendly practices. In addition, it continues its strategies to meet the expectations of consumers with its innovative models in the premium vehicle segment.