
With digital transformation, artificial intelligence (AI) has become an indispensable part of the public relations (PR) sector. By 2025, the use of artificial intelligence in PR strategies is expected to increase by 50%. This change in the sector is reshaping both the communication strategies of brands and consumer expectations.
Yağız Ercivan, President of Nobilitate PR Agency, evaluated this rapid transformation and said:
“Artificial intelligence has become a real game changer in the PR world. From crisis management to media analysis, from personalized campaign planning to target audience analysis, AI is providing more effective results in many areas. This technology is redefining the boundaries of the industry.”
Data Analytics and Sentiment Analysis Are Transforming PR
Artificial intelligence tools used in PR strategies offer brands the opportunity to better understand their target audiences. In particular, sentiment analysis and big data technologies allow public relations experts to instantly analyze consumers’ opinions and feelings about brands. Ercivan added the following on this subject:
“Today, we are moving beyond predicting consumer behavior. With artificial intelligence tools such as sentiment analysis, we can communicate more empathetically and effectively by understanding how consumers feel about a brand. This significantly increases campaign success.”
The AI Revolution in Media Monitoring and Crisis Management
Going beyond traditional methods, artificial intelligence is also revolutionizing crisis management and media monitoring processes. Algorithms enable brands to take quick action by predicting a possible crisis situation. Yağız Ercivan explained the importance of artificial intelligence in crisis management as follows:
“Being fast in times of crisis is vital to protecting a brand’s reputation. Thanks to artificial intelligence, we can analyze risk factors in advance and develop effective solutions before they turn into crises. As Nobilitate PR agency, we offer our clients superior service by integrating these technologies into our strategies.”
Artificial Intelligence Is Changing the Role of PR Professionals
The impact of artificial intelligence on the sector is not only transforming brands, but also the roles of PR specialists. While routine tasks are becoming automated, areas such as strategic thinking and creative campaign development are becoming more prominent. Yağız Ercivan commented on this transformation as follows:
“Artificial intelligence reduces the workload of PR specialists and allows them to think more strategically. This allows us to focus more on creative processes that require a human touch. We aim to lead the sector with an approach that combines technology and human skills.”
What's on the PR Agenda for 2025?
According to experts, topics such as AI-based personalization, storytelling, and emotion analytics will become even more important in the PR world by 2025. Yağız Ercivan supported these predictions and stated the following:
“Artificial intelligence is not just a tool, it is also a bridge that makes our PR strategies more humane and effective. Brands that embrace this trend will gain both a competitive advantage and establish deeper connections with their consumers. As Nobilitate PR agency, we continue to invest in these technologies to carry our clients into the future.”