Volvo Car Turkey's 2024 Success
Volvo Car Türkiye, by 2024, has broken new ground in its 31-year history 13.024 car sales and broke the all-time record. This achievement increased the company's market share from 1,20 to 1,33 percent, its share in the premium segment from 12,12 to 12,78 percent Within the framework of the electrification strategy, total 5.211 plug-in cars Volvo Car Türkiye, which reached its sales, has increased its total sales 40 percent while performing in this category, in 2023 the rate of 22,36 percent almost doubled it.
Plug-in Hybrid Sales Leader in the Premium Segment
Volvo Car Türkiye, in the premium segment Plug-in hybrid leadership With sales of 2.810 units continued. In total 10.007 SUVs by realizing sales in the premium segment 22,85% Volvo, which has gained a significant share, has strengthened its position in this area. On the other hand, with the XC90 model, it has 41,7% It maintained its leadership position for the sixth consecutive year, reaching a share of .
Evaluations of Volvo Car Türkiye General Manager Alican Emiroğlu
Volvo Car Türkiye General Manager Alican Emiroglu, Evaluating Volvo Car Turkey's 2024, new sales record and 2025 targets; “Despite all the difficulties, we left 2024 behind quite successfully and full of records. While we continued our leadership in Plug-in Hybrid sales in the premium segment, we also maintained our strong position in SUV sales. In line with our electrification strategy, our total sales 40% of created rechargeable cars,” he said.
2025 Goals and Innovations
Emiroğlu added the following for 2025: “2025 will be the year of innovations. In the first quarter of the year, XC90, and in the second half it is fully electric EX30 model to the Turkish market. We aim to continue growing in line with our electrification vision and increase our strength in the SUV segment,” he said, expressing his 2025 goals.
Volvo's Electrification Strategy
Volvo Car Turkey aims to achieve growth targets in the electric vehicle market electrification strategy has been implemented at great speed. This strategy not only develops environmentally friendly vehicles, but also prioritizes user experience. Electric and Plug-in Hybrid models are designed to meet the needs of users in terms of both performance and environmental awareness.
Performance in the SUV Segment in 2024
Volvo to produce a total of 10.007 SUVs It has achieved a significant share in the premium segment by achieving sales. This success has further reinforced the brand's strong position in the SUV segment. The interest of users in SUV models, combined with the safety, comfort and performance features offered by Volvo, has enabled the brand to increase its market share. The XC90 has emerged as the market leader in the E-SUV segment this year as well.
Future Vision and Innovation
Volvo Car Turkey attaches great importance to innovation when determining its vision for 2025. The company aims for continuous development in electric vehicle technologies and invests in various R&D projects in this direction. Innovative designs and user-friendly interfaces are among the elements that will make Volvo's future vehicles more attractive.
Customer Satisfaction and After Sales Services
Volvo Car Turkey always prioritizes customer satisfaction. After-sales services are structured to provide fast and effective solutions to all kinds of problems related to users' vehicles. In this way, users can use their vehicles safely for longer periods of time and their loyalty to the Volvo brand increases.
As a result
Volvo Car Turkey's 2024 achievements clearly demonstrate the company's strong position in the market and future growth targets. Electrification strategy, leadership in the premium segment and sensitivity to customer satisfaction are the cornerstones of Volvo's success in the Turkish market. These achievements are expected to continue in the coming years.
