Latest Developments in the Turkish Automotive Market
Our automotive sector has been going through a significant transformation process in recent years. Data from the Turkish automobile and light commercial vehicle market show that this transformation is progressing rapidly. In the January-November period of 2024, the total market is expected to decrease by 0,5% 1 million 68 thousand 260 units This situation reveals how much competition in the sector has increased and changing consumer trends.
Car and Light Commercial Vehicle Sales
During the period in question, car sales increased by 0,5% compared to the previous year. 845 thousand 530 units On the other hand, the light commercial vehicle market decreased by 4,4% 222 thousand 730 units This data indicates that the automobile segment is showing a more stable growth, while light commercial vehicles are facing some difficulties.
The Rise of Electric Vehicle Sales
In the period of January-November full electric Car sales increased by 38,6% 83 thousand 298 units This figure shows that the market share of electric vehicles is gradually increasing. The share of fully electric vehicles in total sales increased from 7,1% to 9,9% compared to the same period last year. In addition, the share of hybrid cars increased from 10,9% to 17,7%. This clearly shows that consumers are turning to environmentally friendly and economical fuel solutions.
Togg's Market Leadership
According to the Automotive Distributors and Mobility Association (ODMD) data, Togg maintained its leadership in the electric car market for 11 months of the year. During this period, Togg 24 thousand 361 unitsby making sales of 1.000 to its closest competitor 15 thousand 134 units Togg's share in the electric car market is recorded as 29%. This means that one in three electric cars belongs to the Togg brand.
Competition Between Brands in Electric Vehicles
Looking at electric car sales by brand, Togg in the January-November period 9 thousand 227 unitsTesla and 8 thousand 41 unitsfollowed by BMW. Mercedes-Benz, 4 thousand 532 units and KG Mobility (Ssangyong) came in fourth 4 thousand 392 units ranked fifth with . This shows how intense the competition is in the electric vehicle market.
Sales Rankings and Trends
When the sales rankings are examined by model, a ranking of Togg T10X, Tesla Model Y, KG Mobility Torres, BMW X1 and MINI Countryman is observed. These models are among the most popular electric cars determined by consumer preferences.
November Sales Figures
When we look at the data for November, 13 thousand 554 unitsTogg is in the first fully electric car market, 4 bin 221 ranked first in sales. Tesla 1.862 second in sales, BMW 1.465 MINI came in third in sales. 698 fourth in sales, Mercedes-Benz 601 It is in fifth place in terms of sales. These figures show that the dynamics in the electric car market are constantly changing and are shaped by consumer preferences.
Market Dynamics in Conclusion
The Turkish automotive market is going through a significant transformation process with the increase in electric vehicles. Togg’s leadership is accelerating the efforts of other brands to increase their market share. The adoption of electric vehicles and the support of environmentally friendly policies will further increase competition in the sector. In this process, the increasing awareness of consumers and their interest in new technologies are among the factors that will affect market dynamics.
