Social Media Usage in the Digital World
Today social mediahas radically changed the way individuals and businesses communicate. A large portion of internet users continue their daily lives through social media platforms. By 2024, worldwide 5,52 billion internet users and this corresponds to approximately 67,5% of the population. Turkey has reached a rate of 86,5%, well above the world average.
Social Media Usage Statistics in Turkey
The number of active social media users in Turkey constitutes 65,7% of the population. Internet users in Turkey spend an average of 7 hours spends time on the internet. During this time, the number of active accounts on social media platforms is 303 million 97 bin These figures show how effective a market Turkey is in the field of social media.
Social Media Usage Times
Internet users around the world spend an average of 15,000 hours a day on social media 2 hours 19 minutes while spending, this period in Turkey 2 hours 37 minutes. Users are spending more time on social media platforms and using these platforms actively. For example, social media users around the world have an average monthly 6,8 social media platforms while using this rate in Turkey 7,5It rises to.
Popular Social Media Apps
The application with the most users among social media platforms Facebook'and worldwide 3,7 billion In addition, TikTok stands out as the application where users spend the most time, and is used worldwide 34 hours 15 minutes It attracts attention with a period like this. In Turkey, TikTok users, on average, 30 hours 39 minutes has been using the application for a long time.
Change in the Number of Social Media Users
There are fluctuations in the number of users of social media applications in Turkey. For example, the number of users on platform X last year 22,7 million This year, it decreased by 14,2% 19,5 million. Similarly, the number of Instagram users decreased by 5% 53,8 million, The number of Facebook users decreased by 1,3% 34,3 millionTikTok, however, has increased by 9,3% 39 million has reached the user.
Digital Shopping Habits
Shopping habits also have an important place in the digital world. The rate of people shopping online in Turkey %57,9 In addition, when digital content purchasing habits are examined, the monthly purchasing rate of these users in Turkey is %65,4 These rates show the size and potential of the digital market in Turkey.
Mobile Usage and Data Consumption
Number of mobile phone users worldwide 5,75 billion These users have been determined as monthly average 20,3 gigabytes uses cellular data traffic. In Turkey, the percentage of internet users using mobile payment services %12,1 This situation shows that Turkey is still developing in mobile shopping and digital payments.
Use of Ad Blockers
Ad blocker usage rate worldwide %32,3 While in Turkey this rate is %30,9 This situation reveals the sensitivity of internet users in Turkey to advertising content and their search for alternative content. Search engines are the most important channel for online brand research and are used by 32,9% of users. %32,8 and television commercials are followed.
Conclusion
In the digital world, social media and internet usage are becoming more and more important every day. Turkey is performing above the world average in social media and digital shopping. This situation offers great opportunities for both individuals and businesses. Social media strategies and digital marketing methods, when used effectively, play an important role in reaching the target audience.
