Chery's Growth Strategies and Successes
Rapid rise in the automotive sector Chery, draws attention with its innovative moves and effective marketing strategies. The company has managed to win the appreciation of users with the models it has developed with its superior R&D capabilities. In particular, the sales data obtained in November 2023 demonstrates this success.
Records in Sales Performance
Chery Group expects to make a total of 280 bin 463 Reaching a sales volume of approximately 1,000 units, compared to previous years %32,2 This is a new record in monthly sales and is an indication of Chery's aim to increase its market share. In addition, January-November Total sales in the period compared to the previous year %38,4 with increase 2 million 305 thousand 411 has reached the vehicle.
Export Successes of TIGGO 7
One of Chery's important models TIGGO 7, in November Its 1 millionth export This success shows how effective Chery's global market strategy is. TIGGO 7 has managed to become one of the most preferred models of the brand by winning the appreciation of users.
Localization Strategy
Chery, “Somewhere, for somewhere” By adopting the principle of localization strategy, it actively integrates with the communities in the regions where it is located. This approach contributes to regional economic and social development and strengthens the brand's image in local markets. Localization allows Chery to be more effective in global markets, while also benefiting local economies.
Awards and Achievements
Chery for 2024 Fortune of the magazine “List of Most Admired Chinese Companies”This award recognizes the brand's leadership and superior performance in the automotive sector. In addition, Chery's rich product range is an important factor that increases the company's influence in global markets.
Quality and Innovation
"Quality CheryThe brand, which set out with the slogan “ ”, continues to promote the quality of Chinese cars internationally. Held between November 11-13 49. International Convention on Quality Control Circles (ICQCC), once again demonstrated Chery's commitment to quality. Chery Optimize QC team stood out from 14 QC teams from 596 countries and won the conference's top award, Gold AwardThis is Chery's “Quality Olympics” This is the 7th Gold Award in this international competition known as.
Future of the Industry
Chery looks to the future of the automotive industry with hope and continues to focus on innovation and quality in this direction. Chery, which constantly optimizes its product structure, also carries out various projects and investments to increase service levels. Chery, which can quickly adapt to changes in the sector, attaches importance to developing solutions for user needs.
As a result
Chery has gained an important position in the automotive sector with its strategic steps and innovative approaches. With its sales figures, success in global markets and localization strategies, Chery seems to continue to grow in the future. It will continue to increase its competitive power in the sector by prioritizing quality and innovation.
