Artificial Intelligence and Digital Transformation: A New Era in Business
Son yıllarda yapay zeka The changes that technologies have created in the business world increase the competitiveness of businesses and increase their productivity. Especially generative artificial intelligence The use of (GenAI) is becoming widespread among senior executives, and this technology plays an important role in the transformation of business processes.
Differences Between Managers and Employees
According to a study conducted by KPMG, 52% of senior executives use productive AI, while only 20% of new employees use this technology. This situation, artificial intelligence training It reveals that awareness on the subject needs to be increased. 70% of senior leaders receive mandatory training on this technology, but the rate of training provided to employees remains only 28%. This reveals the risks of employees being involved in business processes without sufficient knowledge in this area.
Education and Investment Strategies
44% of C-suite executives say they are making efforts to scale productive AI technology across their organization. However, only 15% say they are achieving tangible and measurable business results. In this context, for AI to be used effectively, eğitim ve strategic planning The importance of the process is emphasized once again. In order not to miss the opportunities offered by artificial intelligence, CEOs and boards of directors are making it mandatory for senior leadership teams to be provided with artificial intelligence training.
Competition and Return on Investment
63% of leaders say competition is the most important metric affecting their GenAI investment strategy. This figure was recorded at 68% in the second quarter of the year. Revenue remains the most important ROI metric at 51%, followed by profitability at 38% and efficiency at 36%. This data highlights the key factors businesses should consider when planning their AI investments.
Strategic Steps of Vestel Mobility
Vestel Mobility will be present at the 26-28 November event in London. London Electric Vehicle Show 2024 The company participated in the event. As part of this event, the company was a UK-based EVC and energy management software company Electric Miles announced that it has joined the investors. Vestel Mobility General Manager Hakan Kutlu stated that this strategic cooperation will create a strong synergy and strengthen its presence especially in the UK and European markets.
Fiber Infrastructure Developments
As of the third quarter of 2024, Türk Telekom increased its fiber network length to 459 thousand kilometers and fiber home coverage to 32.7 million. Türk Telekom Network Deputy General Manager Zafer Orhan stated that approximately 10 million households have direct fiber access to the home. In addition, the rate of base stations connected to fiber has reached 53%. These developments make significant contributions to the strengthening of the infrastructure required for the spread of 5G.
Social Media Regulations
Recently, TikTok has introduced new restrictions on beauty filters due to rising anxiety and low self-esteem among young people. Users under the age of 18 will not be able to use filters that enlarge eyes, plump lips, or change skin tones. This new regulation aims to reduce physical appearance pressure among young people. TikTok is also taking measures to restrict users under the age of 13 from accessing the platform.
Important Developments from the Sector
- SAMSUNG: Introduced its new smartphone Galaxy A16, designed to suit the daily needs of users. The starting price in Turkey has been determined as 9 thousand 999 TL.
- VODAFONE: In cooperation with MetLife in the insurance sector, it started to offer individual retirement system (BES) and complementary health insurance (TSS) products in a digital environment.
- ABD: The Federal Trade Commission (FTC) has launched a wide-ranging antitrust investigation into Microsoft's software licensing and cloud computing businesses. The investigation aims to examine whether the company abused its market power.
Artificial intelligence and digital transformation continue to have an important place in the business world. Restructuring management strategies to use this technology effectively will increase the competitiveness of businesses. Reviewing education and investment strategies plays a critical role in this transformation process.
