The "Number One Brands" awards were given to their owners at the ceremony held after the 14th AYD Shopping Economy Summit and presented by Melda Yücel.
"AYD Shopping Economy Summit", organized for the 14th time this year by the Association of Shopping Centers and Investors (AYD), was held on Monday, November 20, in cooperation with ALKAŞ, at Istanbul Swissotel. At the summit, the "Number One Brands" awards were also presented to their owners.
"The Most Popular and Preferred Retail Brands" in Shopping Malls are determined by the research carried out in cooperation with AYD - AKADEMETRE Research, in accordance with Esomar and Reliable Research Certificate standards. The research is carried out by face-to-face interviews in households with approximately 25 shopping mall customers in 2 different provinces with shopping mall density. As a result of the study, awards are given to the brands that come first in 400 categories.
Making the opening speech of the award ceremony, AYD President Nuri Şapkacı said, “Today, brands not only sell products and services, but also shape the consumer experience and move our industry forward. These awards symbolize not only success but also continuous renewal. The retail industry is transforming and developing every day. This change is of great importance in terms of cooperation and solidarity between shopping mall investors and brands. Acting together, meeting consumers' expectations, and most importantly, learning and sharing from each other makes us all stronger. I congratulate our retail brands that were deemed worthy of an award by winning the preference and admiration of our people in the "Most Liked and Preferred Brands in Shopping Malls" research, where there was a good competition. I would also like to thank Akademetre Research Company for their contribution to the realization of our research and award ceremony.” said.
The brands that received the “No. 1 Brands” awards were determined as follows:
“Accessory: Zen Diamond
Casual Sports Wear: Blue
Baby Products/Toys: Ebebek
Sports Equipment: Decathlon
Technology Retailing: MediaMarkt
Self Service Restaurant: Burger King
Personal Care/Cosmetics: Watsons
Home Textile/Decoration: English Home
Children's Clothing: LC Waikiki
Cafe: Coffee World
Technology Manufacturer: Arçelik
Restaurant: Chicken World
Women's Underwear/Socks: Penti
Construction Market: Koçtaş
Men's Clothing: Kiğılı
Women's Clothing: Koton
Anchor Store: Boyner
Most Liked Brand Face: Hadise – Koçak”