Samsung is looking to disrupt the OLED TV market by seeding stores with a scaled-down alternative to its growing QD-OLED stock. Alongside a nice 95 refresh of the premium S30C with 95% better brightness compared to the old S2023B, Samsung has also launched the S90C ($1.899) to attract those who find it hard to jump from the more affordable but still visually stunning. (with prices starting from ). QLED series. Sets from both lines are available in 55-inch, 65-inch, and 77-inch variants.
This launch could be a bid to better compete with LG, as well as attract supporters among its own potential customer base. LG has taken a significant advantage in mass market appeal by offering massive discounts on older OLED models with the recently launched C2 and C3 series. For what it's worth, Samsung's new "budget" range aligns 3 percent with LG's CXNUMX.
Samsung still can't lean too far with its legacy pricing and doesn't offer the same overall size width compared to LG (which can stretch from 42 to 83 inches), but it hopes to counter that by providing a nice balance of overall value. . Samsung's sets, especially with the S95C, combine the benefits of brighter, more vibrant QD-OLED technology with beautiful stylish designs and advanced gaming features.
What's new, what's different?
These sets are very similar as they differ under the hood. Both use Samsung's Neural Quantum AI processor to deliver advanced upscaling, Pantone-approved color accuracy, AI-tuned HDR vibrancy, and refresh rates up to 144Hz. Unfortunately, Samsung still underestimates all of its TVs to have Dolby Vision , so if true-to-life cinematic tuning is paramount to you, you'll have to resort to the competition.
For audio, both continue to offer cutting-edge Dolby Atmos spatial audio, while only the S95C offers Object Sound Tracking+, which uses AI to track the source of objects in scenes and more accurately place sound effects throughout your soundstage. To help content sound its best when paired with a compatible Samsung soundbar, the S90C offers Object Sound Tracking Lite, which sounds more like a standard audio enhancement.
The S95C also benefits from the incredibly slim Infinity One Design with a total depth of 4mm for wall flush mounting. The S90C may not quite meet these standards, but it is still elegant enough to look good on any wall.
You'll see the biggest price difference between these two series at the 77-inch end of the size range; The S95C is priced at a stunning $90 versus the $3.599 price of the S4.499C. The cheapest S95C is $55 for the 2.499-inch, $90 more than the S600C equivalent