Turkey's most comprehensive “2022 Innovation Report” prepared annually by GOOINN has been completed. GOOINN (Good Innovation), which ensures the establishment of the innovation culture required for companies to design innovative digital products, the realization and global commercialization of ideas developed with in-house entrepreneurship, has published the 2022 research of the Turkey Innovation Report, which it prepares every year.
Report; It was made with the subject approach determined by the OECD's 2018 Oslo Manual. The approach here is to determine in general all innovation-related behaviors and activities, such as the factors, incentives and barriers to innovation of the firm as a whole.
In the report, a mixed method was applied using qualitative and quantitative research methods. In order to examine the opinions of university undergraduate students studying in Turkey about their workplace expectations, data were collected by applying a 14-question survey to undergraduate students. As a result of this study, 97 students were reached. On the other hand, in order to examine the innovation activities of companies in different sectors in depth, one-on-one interviews were held with the managers / persons responsible for these activities and insights were obtained about the cases. There are 10 case articles in total in the study. All questions within the scope of the report have been prepared taking into account the guidance in the OECD's Oslo 2018 Guidelines and the information, technology and innovation policies prepared by the OECD and the European Commission.
In the report, which reveals that innovation and entrepreneurship activities have an important place for businesses to be successful and survive today; Innovation trends, changing technologies, Web 3.0, metaverse, collaborations between institutions and startups, and future of work are discussed. In addition to this, the general situation of the world and Turkey was discussed and the Global Innovation Index Report 2022 also occupied an important place. In addition, the innovation activities of companies in Turkey are examined in depth as a case study and the opinions of university undergraduate students about workplace expectations are included. The study was also supplemented with cases, blog posts and podcasts.
Yavuz Çingitaş, Founder of GOOINN, stated that as an entrepreneurial company that creates innovation in 3 different countries, they are very proud to have produced such an important and comprehensive report for the innovation and development of Turkey, and by creating a difference from their competitors with the innovation activities of the companies, they solve the needs and problems in the market. He said that he understands better and that they create value by predicting the future in a sustainable way, and stated that the aim of this report is to benefit the ecosystem by examining in depth how companies in Turkey handle their innovation activities.
Stating that this report is a continuation of the GOOINN Innovation and Entrepreneurship Report 2021, Yavuz Çingitaş said, “Economic problems, political restrictions, environmental pressures, energy prices and inflation. Here are the issues that we have seen around us lately, that affect us directly even though we did not create the problem, and on the other hand, we can do nothing but lament. So how should we stand up and fight to solve them?” Mentioning that they drew attention to the question, he said:
“Innovation comes to your rescue at the very moment when you throw those war cries, and the methodologies used put you in order, enabling us to help people, animals, companies or nature by finding and verifying the problem and developing solutions to the problem. The firm's senior management staff are eager to innovate, deciding to make it a corporate culture, and mobilize their resources for the establishment of systems and processes within the company. Only then do we see that it is possible for the institution to work on innovation with all its capillaries.”
21 Innovation Trends of the Future
Institutions can meet the needs and expectations of the end users through innovation activities, gain a price advantage in terms of cost, and have awareness and superior quality against their competitors. It is important to have the continuity of innovation activities that have been done and will be carried out. The reason for this is that institutions can survive thanks to continuity. For this reason, future expectations should be well analyzed and trends should be examined in detail. According to the GOOINN Turkey Innovation Report, the 21 Innovation Trends of the Future, which should be examined and paid attention to by institutions in order to adapt to the specified development and change, are as follows; Advanced Technologies, Electric Vehicles, New Regulations, Bioplastics, Automation, Regenerative Development, Integrated Mobility Systems, Privacy Enhancement Technologies, Metaverse, Healthy Living, Carbon Trading, Digital Identities, Community Management, Sustainable Architecture and Building Practices, Biophilic Design, Next Generation Batteries , Gene Editing Technologies, B2B Waste Reduction Platforms, Antimicrobial Packaging, Geofencing, Distributed Energy Resources.
The future comes by changing and transforming, and indicating that it is necessary to adapt to this transformation in order to ensure sustainability, Çingitaş said, “The most important power that can keep institutions alive in this process; innovation and entrepreneurship activities. The adoption of these activities by companies creates a sustainable competitive advantage. For this reason, the efforts and activities of many corporate companies with their initiatives in recent years stand out. Other important details of the report were shared as follows;
The road to success is through collaboration
Underlining that the cooperation between institutions and enterprises is a difficult process, Yavuz Cingitaş said that the reason for this is that both parties have different cultures and that "the meeting of the two structures in a common culture and creating value will enable them to gain mutual advantage. In addition, the collaboration models and processes are diverse. It is handled in different ways for both sides,” he said. In the 2022 Turkey Innovation Report, the cooperation between institutions and initiatives was conveyed in all aspects as follows;
Models created by institutions; Direct Sourcing, Internal Innovation Unit, Corporate Incubation Model, Subsidiary, Entrepreneurial Co-creation Model.
Models created by startups: Direct Sales are Acceleration Program, Incubation Program, Innovation Partnership, Enterprise Venture, Technology Partnership, Affiliate Affiliate, Original Equipment Manufacturer or Partnership with White Label.
According to the 2022 Turkey Innovation Report, corporate venture capital is a prominent issue in collaborations between institutions and enterprises. Corporate companies create a venture capital fund in order to ensure their own continuity, to grow more by entering new business lines and to develop existing business lines. These funds are used by corporate companies to invest in startups.
The working life of the future is people-oriented
The classic model of working life has changed rapidly with the effect of the Covid19 pandemic. Instead, people-oriented working models are developing. Among the points to be considered about the working life of the future; concepts of justice and equality, efforts of institutions to retain their talents, hybrid and remote working models, manager-employee relationship, wellness, a new metric used to understand company employees, more control over employees' work, cyber attacks, learning organizational structures , innovative technological solutions, new office spaces, data analysis and automation.
The decentralized rebel child of the internet Web 3.0
In today's world where everything is transforming, the transformation of the internet is inevitable and a new era of Web 3.0 is approaching. Although Internet technologies in Web 2.0, which is currently the most popular period, continue to be used, Web 3.0 is being developed. The most important feature of this new era is that content producers have full control over data without data control being in the hands of big technology companies. This will create a decentralized and peer-to-peer personalized, blockchain-supported structure. According to GOOINN's 2022 Turkey Innovation Report, while the market size of this field is estimated to be 2023 million dollars in 6,187.3, it is predicted to reach 2030 million dollars in 82,898.1.
The world of the future Metaverse
The virtual environment, Metaverse, includes an independent virtual economy called Metanomics, which is enabled by digital currencies and NFTs. In this virtual economy structure, transactions such as purchasing clothes or accessories for online avatars, virtual shopping experience in virtual shopping centers, purchasing collections and assets will be offered to consumers. The elements that will make up this virtual environment are digital currency, marketplace, NFTs, infrastructure, gaming, digital assets, device independence, concert, social and entertainment events, online shopping, workplace, social media, digital people and natural language processing. is In the report, it is predicted that the global metaverse market will reach 2029 billion dollars in 1,527.55, while it is estimated that North America will have the largest market share in this field.
Trending and changing technologies
The technologies used are evolving and changing. Among the trending and changing technologies; 5G, digital twin, IoT, low-code and no-code platforms, quantum computing technology, applied artificial intelligence, 4D printing, virtual reality, augmented reality, mixed reality and augmented reality technologies, blockchain, hybrid cloud, hyperautomation and edge computing technology is included. There are remarkable technologies in the Hype Cycle for Emerging Tech, which was created by Gartner based on the year 2022. These; customers' digital twin is AI-powered design technology, internal talent markets, platform engineering, dynamic risk governance, superapp, and decentralized identity technology.
What's the situation in the world?
Innovation studies are of great importance for all countries. Especially with the effect of the pandemic, the interest in innovative activities has increased worldwide. Prioritized focus areas were affected by this situation and focused on pharmaceuticals, medical technologies and information technologies. While it is a fact that the USA is a pioneer at this point, the Asian region attaches importance to innovation activities in the field of electronics, information technologies, chemicals and materials. In Europe, the chemicals and materials industry is at the forefront.
San Francisco, Beijing and London are seen as centers of talent and innovation. Shanghai, Berlin and Toronto are on their way to becoming centers of talent and innovation. Denver, Melbourne and Stockholm continue to attract more talent and capital. Recently, global innovative studies have focused on Artificial Intelligence. The amount of investments and the number of agreements made in this field is gradually increasing. The investment amounts and values received by all enterprises in the first three quarters of 2022 worldwide tend to decrease compared to the previous quarter.
What is the situation in Turkey?
Turkey is a country that is open to development, interested and willing to carry out innovation activities. Support is provided to new generation entrepreneurs by offering innovation development programs, mentorships and workshops within the country.
There are technologies identified as the highest priority for Turkey. These are: Micro-Nano Optoelectronics; Advanced Functional Materials and Energetic Materials; Engine Technologies; Biotechnological Drugs; Internet of Things; Energy Storage; Robotics & Mechatronics and Automation; Artificial Intelligence and Machine Learning; Big Data and Data Analytics and Broadband Technologies.
Startups in Turkey received a total investment of $2022 billion in the first quarter of 1,28. The sector that stood out in the first quarter was food delivery. The investments made in the second quarter of the same year have been the least of the investments made since the first quarter of 2021. Sectors that stand out this quarter are gaming, Fintech, SaaS, artificial intelligence and healthcare. In the third quarter, 74 startups received investments. There was a slowdown in investments compared to the previous quarter and this is reflected in the number of investments. The sector that received the highest investment was the logistics sector in this quarter.
According to the 2022 Global Innovation Index Report;
● The number of scientific articles published worldwide continued to increase steadily all over the world. There is an increase in articles written especially in the fields of artificial intelligence, environment, public, environmental and occupational health.
● A new age wave called the Deep Science Wave is approaching.
● While VC agreements and investment values have shown a negative trend in the past, especially in the economic crises caused by the imbalances in the financial system, they have followed the opposite path in recent years.
● Technological progress indicators in semiconductor speeds, electric cell prices, renewable energy cost and drug approvals tend to slow.
● The five major markets for industrial robots are China, Japan, Korea, the United States and Germany.
● There is a lot of uncertainty about how emissions will develop in the future.
● Automation is lower in less technology-driven sectors and middle- and low-income economies.
● Few economies worldwide consistently demonstrate the highest innovation performance.
Turkey ranked 2022th in the Global Innovation Index for 37. When the innovation performance of the country is examined, it has performed better in terms of innovation outputs. The fourth country among 37 upper middle-income economies, Turkey ranks fourth among 19 economies in North Africa and West Asia. The country showed its best performance in human capital and research. The lowest performing are institutions. It outperformed the upper middle income group and the regional average in human capital and research, infrastructure, development of markets, sophistication of the business world, information and technology outputs and creative outputs.
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