Castrol, one of the world's leading motor oil manufacturers, draws attention in the global market with its growth in Turkey. Castrol Turkey, which managed to grow for 3 years in a row and this year, with double-digit growth at the end of the year, surpassed China to become the fastest growing market.
The mineral oil sector in the world is shaped by the changes in the automotive and other related sectors. The lubricants market is growing at an increasing rate on a global scale. Castrol, one of the world's leading motor oil producers, has achieved remarkable growth in Turkey. According to Pet-Der data, in the first nine months of the year, the mineral oil market grew by 8 percent compared to the same period of the previous year, while Castrol grew by 18 percent, more than double the total market. In the same period, it maintains its leadership with a market share of 2 percent in passenger car engine oil, 31,8 percent in motorcycle lubricants and 46,7 percent in commercial vehicles engine oil.
Castrol Turkey, Ukraine and Central Asia (TUCA) Director Ayhan Köksal, who said that Castrol continues the growth it achieved in the world last year, stated that they, as Castrol, invested 2022 million dollars in our country in contrast to the financial contraction experienced in the world throughout 20. He said that it is the fastest growing market among the countries in which Castrol operates, leaving behind China with a digit growth. Underlining that new investments have been made for the market as a result of this growth, Köksal said, “A new line of 2022 million dollars has been installed in our production facility in Gemlik. With this line, products can be filled in a much shorter time without any human touch. This both increases our production speed and relieves us in terms of logistics.”
Stating that they have achieved the market leadership in the Castrol world with the strategic approach they have created despite the problems experienced in the regions under Castrol Turkey's responsibility area, and that they are in the position of an exemplary market with their innovation and new initiatives they lead, Ayhan Köksal stated that thanks to these measures, the export turnover has more than doubled on the basis of foreign exchange income. He emphasized that approximately 100 million liters of mineral oil are produced annually at the Gemlik facility, which is one of the eight Castrol production facilities in Turkey.
Noting that 85% of the production is offered to the domestic market and 15% to the foreign market, Köksal said, “The annual production volume of the Europe and Africa region, which includes Turkey, is at the level of 700 million liters. Our Gemlik facility in Turkey realizes approximately 12 percent of this production. In the Gemlik facility, which is so important for the region, a tank investment of more than 2023 million dollars will be made in 1 and a warehouse investment of 2024 million dollars will be made in 5,5.” he said.
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