Turkish Fashion Industry Targets 2 Billion Dollars of Export to the USA

Aegean Ready-to-Wear and Apparel Exporters' Association organizes a national participation organization with 17 companies for the first time in the New York Premiere Vision Manufacturing Fair held on 18-2023 January 10 in the USA, which is determined as the target market by the Ministry of Commerce. Informing that the New York Premiere Vision Manufacturing Fair is the first foreign market activities in 2023, Aegean Ready-to-Wear and Apparel Exporters' Association President Burak Sertbaş stated that they aim for an aggressive marketing in 2023, while they organized national participation in 2022 fairs in 2, they increased this number to 2023 fairs in 6. .

Reminding that the European Union is by far the first market in Turkey's ready-to-wear exports, Sertbaş said, “America ranks second after the EU in our exports. It imports ready-to-wear products worth 120 billion dollars annually from the world. Our Ministry of Commerce both provided 20 percent additional support by including the USA among the "Target Countries, and Far Countries Strategy attaches great importance to this market. There is a goal of increasing foreign trade between the two countries to 100 billion dollars. There is a strong recession expectation in our biggest export market, the EU. For all these reasons, we want to have a stronger presence in the US market. The New York Premiere Vision Manufacturing Show is held twice a year, in January and July. We will take part in both fairs," he said.

Sharing the knowledge that the New York Premiere Vision Manufacturing Fair is one of the most important fashion fairs in the USA, EHKİB Foreign Market Strategies Development Committee Chairman Tala Uğuz said that the supply chain of the US brands, which intensively met the need for apparel products from the Far East before the pandemic, continued to increase. He underlined that they are turning to a new search in the face of costs and increasing risks, and that they offer a strong alternative to Far Eastern manufacturers in the US market as the Turkish fashion industry, which has been producing for important brands in Europe and the USA for years, has flexible production capability and has a strong design infrastructure.

Noting that Turkey's ready-to-wear exports to the USA in 2022 reached 1 billion dollars with an increase of 1%, Uğuz said, “We get a share of around 2 percent from the USA's ready-to-wear imports. Our target is to increase this rate to two percent and to increase our exports to 2023 billion dollars. For this purpose, we aim to organize a “Sectoral Trade Delegation” for the USA in the fall of 2023 in order to support the relations we will establish and establish new commercial connections at the New York Premiere Vision Manufacturing Fair. Thus, in XNUMX, we will have three marketing activities in the USA.”

At the New York Premiere Vision Manufacturing Fair; With the Turkish National Participation Organization of EHKIB; “Akkuş Tekstil San.Tic. A.Ş., Apaz Tekstil Foreign Tic. Singing. Ltd. Sti., Beta Conf. Textile Export Imp. Singing. ve Tic. Ltd. Sti., Casa Tekstil San. ve Tic. A.Ş., Demirışık Textile and Konf Industry and Trade Inc., İya Textile Industry and Trade Ltd. Sti., Mosi Tekstil A.Ş., Öztek Ready Clothing San. ve Tic A.Ş., Seyfeli Foreign Trade Ltd. Sti. and Tuline Tekstil Sanayi ve Ticaret A.Ş.” will present their new collections to US importers. - Source: Megabet