Shanghai local officials announced that they will begin issuing movie ticket coupons worth a total of 20 million yuan (about $3 million). It was stated that this promotion is aimed at attracting more moviegoers to movie theaters and reviving the movie market.
People who enter the application for this process on their mobile phones will get a 20 yuan discount on the movie tickets they will buy. The promotion in question is valid for 330 movie theaters in Shanghai and will be enough for 1 million moviegoers.
In this context, it is reported that many films will be released during the 2023 Spring Festival holiday. There is also “The Wandering Earth II”, a prequel to “The Wandering Earth”, and “Full River Red” by well-known Chinese director Zhang Yimou, which was released for the first time in 2019 and broke box office records.
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